Digital Content Marketing Specialist

Digital Content Marketing Specialist

Location: Oakbrook Terrace, IL

Job Type: Full-time (hybrid)

Are you a creative, results-driven individual looking to make a meaningful impact? If so, Darwill’s Digital Content Marketing Specialist role is designed just for you! In this role, you will be at the forefront of creating, optimizing, and distributing compelling digital content across various channels to drive brand awareness, engagement, and lead generation. You'll work closely with SEO and Creative teams to bring your ideas to life, ensuring they align with the client’s brand strategy and business goals.

If you're passionate about digital content and love seeing the results of your work, this is your opportunity! Apply now and let’s embark on an exciting journey together—your next chapter starts at Darwill!

About Us

Darwill is a third-generation, family-owned, full-service marketing partner based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions. At Darwill, we value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client success.

Responsibilities and Essential Functions

Content Creation and Management

Create and elevate content: Write, edit, and proofread compelling content across various platforms, including blogs, websites, social media, and digital ads, tailored to meet the unique needs of multiple B2C clients.Lead content strategy and scheduling: Organize and manage content calendars for multiple clients, overseeing strategic, consistent, and timely distribution across all platforms to drive results.Collaborate with clients: Act as a content partner, communicating closely with clients throughout the review process to capture their vision and reflect their goals in every piece of content.Craft captivating social media posts: Create on-brand, attention-grabbing social media captions that spark user interaction, build community, and align with marketing objectives.SEO and Content Strategy

• Partner with the SEO team to develop content that aligns with each client's brand voice and marketing goals.
• Utilize SEO strategies to craft content plans that captivate and resonate with distinct audiences, ensuring maximum visibility and engagement across search engines.
• Implement SEO best practices in content creation, optimizing for search visibility and driving organic traffic.
• Conduct keyword research to identify high-impact opportunities and integrate target keywords seamlessly into content to improve search rankings.

Research and Analysis

• Stay ahead with audience insights: Conduct in-depth research to uncover valuable insights into each client's target audience, ensuring strategies are always aligned with the latest industry trends.
• Optimize for success: Analyze performance metrics and adjust content strategies to continually enhance reach, engagement, and conversion rates, driving meaningful results for clients.
• Leverage analytics: Track, measure, and evaluate content performance using cutting-edge analytics tools to ensure campaigns are optimized for success.
• Deliver actionable insights: Provide detailed reports on content metrics, sharing insights and clear recommendations for improvement, empowering clients to see the impact and potential of their marketing strategies.

Strategy Development and Optimization

• Partner with clients for success: Work closely with clients to understand their business goals and translate them into powerful content strategies that drive measurable results.
• Fill the gaps with innovation: Conduct competitor analysis and content audits to identify opportunities, developing fresh and engaging content ideas that attract target audiences and drive growth.
• Lead impactful content audits: Take charge of auditing web and social content to uncover areas for improvement, pinpointing opportunities that elevate existing content.
• Stay ahead of trends: Keep up with emerging SEO and content marketing trends, continually integrating new practices to ensure content strategies remain competitive and cutting-edge.

Collaboration and Adjustment

• Team up for SEO success: Collaborate with the SEO team to monitor keyword performance and make strategic, data-driven adjustments to optimize content for better visibility and impact.
• Refine strategies with data: Use data insights to continually fine-tune content strategies, enhancing their effectiveness and driving stronger results.
• Bring ideas to life visually: Work closely with the Creative team to deliver eye-catching graphic designs that enhance content across multiple platforms, ensuring cohesive and visually engaging client projects.

Knowledge, Skills, and Abilities:

• Bachelor’s Degree in Marketing, Advertising, or a related field.
• 3+ years’ experience in an advertising and marketing role.
• Excellent written and verbal communication skills.
• Strong attention to detail, problem-solving abilities, and strategic thinking.
• Skillfully balances competing priorities, staying organized and focused to ensure tasks are completed on time and deadlines are consistently met.
• Proactive, self-starter who can work well independently and as part of a team with an eye for detail.
• Create and implement a coordinated strategy for outbound marketing,
• effectively using mail, email, online advertising, webinars, and video.
• Highly adaptive, resourceful, and results oriented.
• Hungry to learn the ins and outs of multiple industries.
• Experience with Microsoft Office, Sprout Social, Google Analytics, WordPress, Drupal, and SEMrush is a plus.
• Strong project management skills with the ability to create and execute
• plans.
• Has a passion for marketing and enjoys working in a collaborative
• atmosphere.
• Marketing experience in automotive, healthcare, finance, or home services is a plus.