Product Marketing Manager
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Product Marketing Manager
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.\nWrite the next chapter of your ABB story.
This is a position with grade
12
This position reports to
Sr. Director, Product Marketing & Operat
Your role and responsibilities
In this role, you will collaborate with US and LATM Region Product Management and Marketing to develop the go-to-market strategy for the ABB's Commercial Essentials franchise, including defining and communicating product value propositions, loyalty programs, and promotions in accordance with Region strategy and goals. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for the Commercial Essentials products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.\n\nThis is a hybrid position. Successful candidates will be located in the Memphis, TN area. \n\nThis role is contributing to the Electrification Installation Products division in the United States. \n\nYou will be mainly accountable for:\n \tCreating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.\n \tFocusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.\n \tEvaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.\n \tEnsuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.
Qualifications for the role
ABB Installation Products Division (formerly Thomas&Betts), helps manage the connection, protection and distribution of electrical power from source to socket. The Division's products are engineered to provide ease of installation and perform in demanding and harsh conditions, helping to ensure safety and continuous operation for utilities, businesses and people around the world. The Commercial Essentials product segment includes electrical junction boxes, commercial fittings, strut and cable tray metal framing systems for commercial and residential construction. The Premier Industrial product segment includes multiple product lines, such as Ty-Rap cable ties, T&B Liquidtight Systems protection products, PVC coated and nylon conduit systems, power connection and grounding systems, and cable protection systems of conduits and fittings for harsh and industrial applications. The Division also manufactures solutions for medium-voltage applications used in the utility market under its marquee brands including Elastimold reclosers and switchgear, capacitor switches, current limiting fuses, Homac distribution connectors, Hi-Tech Valiant full-range current limiting fuse for fire mitigation, faulted current indicators and distribution connectors, cable accessories and apparatus with products for overhead and underground distribution. Manufacturing includes made-to-stock and custom-made solutions.\n\nWe value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory\n\nWe look forward to receiving your application. If you want to discover more about ABB, take another look at our website \n\nEqual Employment Opportunity and Affirmative Action at ABB\n\nABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.\n\nAll qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:\n_KnowYourRights_screen_reader_10_20.pdf\n_%20English_formattedESQA508c.pdf\n\nAs an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-.\n\nProtected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1- or by sending an email to Resumes and applications will not be accepted in this manner. #LI-Hybrid\n\nmyBenefitsABB.com
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.\nWrite the next chapter of your ABB story.
This is a position with grade
12
This position reports to
Sr. Director, Product Marketing & Operat
Your role and responsibilities
In this role, you will collaborate with US and LATM Region Product Management and Marketing to develop the go-to-market strategy for the ABB's Commercial Essentials franchise, including defining and communicating product value propositions, loyalty programs, and promotions in accordance with Region strategy and goals. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for the Commercial Essentials products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.\n\nThis is a hybrid position. Successful candidates will be located in the Memphis, TN area. \n\nThis role is contributing to the Electrification Installation Products division in the United States. \n\nYou will be mainly accountable for:\n \tCreating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.\n \tFocusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.\n \tEvaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.\n \tEnsuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.
Qualifications for the role
- BS Degree in Business or Engineering; MBA preferred.
- 5-8 years of experience in Product Management, Product Marketing, or Sales.
- Prior experience and knowledge of electrical industry strongly preferred
- Ability to travel up to 30-40% as needed.
- Candidates must already have a work authorization that would permit them to work for ABB in the US.
ABB Installation Products Division (formerly Thomas&Betts), helps manage the connection, protection and distribution of electrical power from source to socket. The Division's products are engineered to provide ease of installation and perform in demanding and harsh conditions, helping to ensure safety and continuous operation for utilities, businesses and people around the world. The Commercial Essentials product segment includes electrical junction boxes, commercial fittings, strut and cable tray metal framing systems for commercial and residential construction. The Premier Industrial product segment includes multiple product lines, such as Ty-Rap cable ties, T&B Liquidtight Systems protection products, PVC coated and nylon conduit systems, power connection and grounding systems, and cable protection systems of conduits and fittings for harsh and industrial applications. The Division also manufactures solutions for medium-voltage applications used in the utility market under its marquee brands including Elastimold reclosers and switchgear, capacitor switches, current limiting fuses, Homac distribution connectors, Hi-Tech Valiant full-range current limiting fuse for fire mitigation, faulted current indicators and distribution connectors, cable accessories and apparatus with products for overhead and underground distribution. Manufacturing includes made-to-stock and custom-made solutions.\n\nWe value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory\n\nWe look forward to receiving your application. If you want to discover more about ABB, take another look at our website \n\nEqual Employment Opportunity and Affirmative Action at ABB\n\nABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.\n\nAll qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:\n_KnowYourRights_screen_reader_10_20.pdf\n_%20English_formattedESQA508c.pdf\n\nAs an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-.\n\nProtected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1- or by sending an email to Resumes and applications will not be accepted in this manner. #LI-Hybrid\n\nmyBenefitsABB.com
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