Partner Marketing Manager
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Job Description
Our finance client is looking for a Senior Partner Marketing Manager to join them in Foster City, California for 6 months, 40hr/wk, hybrid 3 days/week. This role is responsible for designing, driving, and measuring successful integrated partner marketing programs that combine digital, content, press, social, and event elements to drive business outcomes. The ideal candidate has direct experience building cross-channel partner marketing programs that drive business outcomes and excels at executing these programs requiring coordination within marketing, sales, and partner teams.
Responsibilities:
Develop and implement marketing strategies to increase brand awareness
Plan and execute marketing campaigns using various platforms
Utilize Adobe Creative Cloud to create compelling visual content for marketing campaigns
Leverage CRM to manage customer relationships and drive customer engagement
Analyze data from Facebook Insights to understand user engagement and adjust social media strategies accordingly
Implement and manage Google AdWords campaigns to drive web traffic and sales
Use Google Analytics to track the effectiveness of marketing campaigns and website performance
10+ years of marketing experience with 5+ years minimum experience in a Partner Marketing role in a B2B SaaS business
Proficiency in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, and Google Analytics
Strong understanding of effective advertising techniques
Experience in managing brand awareness campaigns
Solid knowledge of budget processes
Proven track record in campaign planning and execution
Ability to analyze market trends and make strategic marketing decisions
Ability to work collaboratively with other departments to align company messages, promotions, and goals.