Audience Strategy Analyst

Our large hospitality client is looking for a senior audience strategy analyst to join their team on a long-term W2 contract. The senior analyst will develop complex audience design, strategy, and execution for multichannel customer communications, which include working with customer data, understanding and defining the parameters of the data, database structures, available models, and campaign management tools thinking. This position will also play a key role in the planning of business campaigns to translate hypotheses and marketing objectives into optimal audience selection criteria.

This is a long-term W2 contract. Candidates in the Dallas-Fort Worth Metroplex area are preferred. All McKinley roles include a competitive benefits package.

Responsibilities

• Craft sophisticated and multichannel campaigns guided by key stakeholder input
• Communicate the status of assigned campaigns to involved partners
• Perform rigorous quality assurance/control steps to ensure that audiences meet the desired campaign targeting requirements
• Demonstrate subject matter expertise of all relevant Hilton business and data knowledge
• Partner with technology, data, channel, and model development teams to improve campaign targeting accuracy and impact
• Collaborate with fellow Audience Strategy team members to develop best practices to deliver strong results
• Own the development, testing, execution, and monitoring of multichannel audiences

Requirements

• Minimum three years of proven experience with marketing campaign support and execution
• Hands-on experience using Treasure Data Audience Studio to enable ad-hoc and journey communications and messaging
• Intermediate experience reading SQL queries
• Experience with User Acceptance Testing (UAT) during data/platform migration
• Experience working within the hospitality and financial services industries is preferred

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.