Growth Marketing Engagement & Retention, Apple Services

Summary

The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!Apple is seeking an experienced, lifecycle marketer with a passion for growing Services and Payments businesses. The Growth Marketing Lead will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting the most out of their subscription services, and Apple Wallet.

Description

Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers. - Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. - Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams. - Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. - Define customer journeys, value propositions and educational messaging. - Submit and maintain requirements briefs to ensure flawless execution of campaigns.- Develop and optimize engagement and retention strategies for Apple Services. - Find opportunities to enhance the messaging experience, through new platform capabilities, and privacy friendly targeting capabilities.

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

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