Sr. Manager, Target and Customer Journey Analytics Solutions

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Senior Manager, Target & Customer Journey Analytics Solutions leads a team of Target Developers within the Customer Data Systems team. This manager drives the successful delivery of customized experience strategies across the websites and other touchpoints for Macy's and Bloomingdale's, while developing measurement solutions for personalization journeys. In this position, the Senior Manager guides configuration workflows, administers and operates Adobe Target and Customer Journey Analytics (CJA), and executes the tactical strategy for the continued success of these platforms. This role also involves imparting best practices, supporting enhancements, and troubleshooting issues across experiences and integrations.

What You Will Do

• Drive the development of multi-channel campaigns using Adobe Target.
• Prioritize and define requirements for large, complex development projects in a rapidly evolving business environment.
• Collaborate with upstream and downstream teams to execute the desired testing and personalization strategy.
• Debug, troubleshoot, and resolve configuration and integration issues.
• Partner with analytics teams to measure performance across customized site experiences.
• Diagnose and address technical issues related to delivering custom site experiences.
• Utilize Visual Experience Composer (VEC), JavaScript, CSS, and HTML to support personalization and optimization via Adobe Target.
• Coordinate technical efforts with IT partners, site management, and creative teams to ensure timely execution of testing and personalization initiatives.
• Consult on and implement site merchandising experiences and content, including countdown timers, pre-order messaging, and copy bullet points.
• Document and share best practices, process optimizations, and prioritization strategies for using Adobe Target across various organizational touchpoints.
• Provide ad-hoc training sessions for analysts.

Skills You Will Need

Technical Expertise: Proficiency in Adobe Target, Customer Journey Analytics (CJA), Visual Experience Composer (VEC), JavaScript, CSS, and HTML to support personalization and optimization.

Project Management: Strong ability to prioritize and define requirements for large, complex development projects in a fast-paced environment.

Analytical Skills: Experience partnering with analytics teams to measure performance across customized site experiences and diagnose technical issues.

Communication Skills: Excellent written and verbal communication skills, with the ability to read, write, and interpret business and technical documents.

Stakeholder Management: Highly organized and responsive to stakeholders, with experience collaborating with upstream and downstream teams.

Vendor Coordination: Experience working with third-party technology vendors, agencies, and contractors to ensure project success.

Requirements Gathering: Proven skills in capturing and executing business and functional requirements, including the ability to communicate technical requirements effectively to product and engineering teams.

Ownership and Accountability: Demonstrated ability and desire to take ownership of products and projects, ensuring successful outcomes.

Training and Development: Capability to provide ad-hoc training sessions for analysts and share best practices with the team.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 3-5 years of experience working with A/B testing and site personalization efforts, preferably leveraging the Adobe Target platform.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Guild education benefit funds 100% of tuition, books, and fees in designated programs
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macy's

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team - Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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