Lead Segment Marketer B2B Strategist (Advisor - Financial Professional)

What You'll Do

Are you a marketing professional looking for a unique and exciting opportunity to make a significant impact?

Principal Financial Group is seeking a Lead Segment Marketer B2B Strategist to join our world-class team supporting our Advisor - Financial Professional audience. As a Lead Strategist, you will play a crucial role in developing strategic marketing plans to drive business results for Principal's retirement business.

Job Responsibilities:

• Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities. Establish clear metrics for assessing success and guarantee seamless implementation.
• Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns.
• Have a deep understanding of specific audiences and behaviors
• Identify target audiences and develop campaigns that promote awareness and engagement through the delivery of relevant content.
• Oversee and evaluate the efficiency of campaigns, using analysis to enhance future outcomes.
• Communicate ideas effectively to internal and external stakeholders, lead through influence and work across teams, the enterprise and with external agencies.

Who You Are

• Bachelor's degree or equivalent
• 8+ years of related experience in the financial services space and familiarity with advisor audiences is highly desirable.
• Advanced level knowledge of the marketing profession and modern marketing strategies. Your expertise will be instrumental in developing and implementing strategic marketing programs.
• Proven track record of delivering strong results through strategic marketing initiatives. Your ability to think strategically and critically will allow you to determine the most effective course of action.
• Proficiency in translating data and analytics into actionable conclusions.
• Excellent communication and teamwork skills, allowing you to bring different parties together and effectively convey information. Your capacity to establish strong connections and work harmoniously will be crucial for your success in this position.
• Salesforce knowledge would be helpful in effectively managing campaigns and tracking their impact.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$123000 - $167000 / year
Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible

Yes
Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date

10/11/2024
Most Recently Posted Date

10/15/2024

LinkedIn Remote Hashtag

#LI-Remote

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.