Lead Nurture Strategist

What You'll Do

Do you have a passion for storytelling and creativity with the ability to think strategically and generate innovative ideas?

We are seeking a Lead Nurture Strategist for our participant marketing team at Principal Financial Group! In this role, you will use your expertise to develop a long-term nurture strategy for retirement plan participants to engage and retain our target audience by utilizing different content mediums. Your primary focus will be on crafting a comprehensive content strategy that drives engagement, education, and participant confidence throughout their financial journeys!

What you'll do:

• Develop and implement long-term nurture strategies in line with overall business marketing objectives. Identify target audience personas, content themes, and journey-specific content support. Establish consistent content themes across audiences and broaden activation strategies to all relevant media.
• Collaborate with internal and external resources to produce high-quality, engaging content in various formats. This includes articles, , infographics, webinars, videos, podcasts, and social media posts. Identify partnership opportunities with content creators or featured presenters for speaking engagements.
• Expand to a variety of media outlets to improve the reach and visibility of content, including email newsletters, webinars, email journeys, social media platforms, guest posting, and other strategic partnerships. Identify and develop processes for new opportunities to distribute content and the technology necessary to advance program goals.
• Research and develop data needed to bring personalization at scale for nurture programs. Foster meaningful interactions with our audience by actively participating in online communities, responding to comments and inquiries, and monitoring relevant conversations to identify trends and opportunities.
• Regularly review the performance of content marketing efforts using relevant metrics and analytics tools. Use insights to refine strategies, optimize content, and drive continuous improvement. Use data and customer experience insights to enrich our understanding of the customer.
• Work closely with the Lead Activation Strategist and other teams like marketing, sales, and product development to align content initiatives with business goals.
• Stay informed about industry trends, competitor activities, and new technologies to inform content strategies and maintain a competitive edge.

Who You Are

• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, or a related field.
• 6+ years of experience in content marketing, preferably in a B2C or financial industry-focused environment.
• Excellent communication and collaboration skills to work effectively in a fast-paced, team-oriented environment.
• Outstanding editing skills to build compelling content tailored to different audiences and media.
• Proficiency in CRO standard methodologies and content optimization techniques.
• Strong analytical skills and familiarity with content analytics tools (e.g., Google Analytics, SEMrush) and analytic dashboard tools (e.g., PowerBI).
• Experience with content management systems (CMS) and marketing automation platforms is a plus.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$95200 - $182400 / year
Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible

Yes
Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date

10/11/2024
Most Recently Posted Date

10/15/2024

LinkedIn Remote Hashtag

#LI-Remote

LinkedIn Hashtag

#LI-LT1

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.