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PPC Manager - Amazon and Walmart

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Job Description

Job Description
Job Description:
As the PPC Manager for Amazon and Walmart, you will be responsible for developing, implementing, and optimizing paid advertising strategies on both platforms. You will work closely with our marketing, sales, and product teams to ensure alignment and effectiveness in driving sales growth. The ideal candidate will have a deep understanding of e-commerce PPC Management best practices, strong analytical skills, and must be highly organized and proficient in data management.
Key Responsibilities:
  • Campaign Management: Develop, manage, and optimize PPC campaigns on Amazon and Walmart marketplaces to maximize ROI, increase sales, and improve product visibility.
  • Data Analysis: Utilize data analytics tools to monitor campaign performance, analyze key metrics, and generate reports. Use insights to make data-driven decisions and implement necessary adjustments.
  • Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords and optimize ad copy for better click-through rates (CTR) and conversion rates.
Qualifications:
  • 5+ years of experience in PPC management, specifically on Amazon and Walmart platforms.
  • Proven track record of successfully managing and optimizing PPC campaigns with significant revenue impact.
  • Proficient in digital marketing tools, including Amazon Advertising Console, and Walmart Advertising API.
  • Strong analytical and problem-solving skills with the ability to interpret and leverage data to drive decisions.
  • Excellent communication and teamwork abilities.
  • Knowledge of PPC Management Automation Platforms is required.

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