Account Based Marketing Specialist

Full Time, onsite
Beacon Hill
Boston, United States of America

Salary undisclosed

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Our client is looking to add an Account Based Marketing Specialist to their team. This is a 6+ month contract role with potential to extend and would be remote working EST hours. You must use your own equipment for this position.

WHAT YOU'LL DO

The Account Based Marketing Specialist supports the strategy and execution for our client's Account Based Marketing (ABM) program by building customized digital marketing campaign. You will report into the Commercial CX Manager and work cross-functionally with key collaborators across digital marketing, regional marketing, practice areas, and client teams to scale and drive value for the program. This individual will also play a key role in shaping and maintaining our client's ABM Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs. This is an excellent opportunity for marketers with a foundational level of expertise in curating and promoting content across digital channels paired with a deep desire for learning and expanding their skills.

You will…

Build relationships and trust across team members and with all levels of the organization to collaborate and strive towards the team's goals and best outcomes
Support design of ABM strategies (including potentially email, web, social media, events, paid media) to drive client engagement with content (e.g., thought leadership), discussions on priority topics with account teams, event participation, and business opportunities
Support role in designing, monitoring, and reporting on ABM program KPIs, benchmarks and dashboards
Help document repeatable and scalable processes, best practices and materials for marketing, account, and client team members to leverage
Coordinate the activation of & communication to collaborators during the onboarding process for all 5+ cross functional teams involved in ABM program: Account & Commercial Marketing Team, Marketing Automation Squad, Enablement, Audience Insights, CRM Teams
Building and maintaining an Account Based Marketing (ABM) Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs
Act as Center of Excellence lead to update resources, monitor progress of onboarding, clear roadblocks, update insights and disseminate ABM best practices
Participate and contribute to meetings in a skilled manner that is inclusive and collaborative in style
Help proactively manage changes in program scope, identifying potential issues and devising contingency plans. React to change with flexibility, efficiency, and good humor
Provide and accept feedback from all team members on a regular basis regarding the ABM program, process improvements, and other team issues
Support ABM meetings by capturing action items and tracking follow-up on commitment

YOU'RE GOOD AT

Knowledge of digital marketing (ideally with focus on B2B context), bonus: experience and/or relevant course work in product marketing or g-t-m spaces
Eager to learn more about Account Based Marketing and expanding your skillset
An organizationally aware and are competent in managing relationships, procedures, process and deadlines
An influencer who can build strong networks internally and externally, using your relationships to influence all levels of stakeholders without formal authority
A collaborator to ensure the ability to work cohesively across functions to deliver ABM programs for key accounts
A strong contributor who adds perspectives to meetings and workshops that add value
A natural multitasker who can think on your feet. You seek ingenious solutions to complex challenges and are always eager to grow your skills
A solid communicator who articulates concisely and clearly and builds strong relationships with colleagues
A problem solver and strategic thinker who uses your knowledge, experience, and data to drive impact and think creatively to solve complex issues
A self-starter who can learn, understand, and apply new ideas and technologies and work both independently and as part of a team

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Bachelor's degree - degree in marketing or communications preferred
1-4+ years working in a professional setting - for a professional services firm preferred
Experience with account-based marketing or executing customer journeys
Experience in email marketing preferred but not required
Experience with PPT and Excel
Experience with Tableau and CRM systems preferred but not required

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Company Profile:

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.

Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.

We look forward to working with you.

Beacon Hill. Employing the Future

WHAT YOU'LL DO

You will…

Build relationships and trust across team members and with all levels of the organization to collaborate and strive towards the team's goals and best outcomes
Support design of ABM strategies (including potentially email, web, social media, events, paid media) to drive client engagement with content (e.g., thought leadership), discussions on priority topics with account teams, event participation, and business opportunities
Support role in designing, monitoring, and reporting on ABM program KPIs, benchmarks and dashboards
Help document repeatable and scalable processes, best practices and materials for marketing, account, and client team members to leverage
Coordinate the activation of & communication to collaborators during the onboarding process for all 5+ cross functional teams involved in ABM program: Account & Commercial Marketing Team, Marketing Automation Squad, Enablement, Audience Insights, CRM Teams
Building and maintaining an Account Based Marketing (ABM) Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs
Act as Center of Excellence lead to update resources, monitor progress of onboarding, clear roadblocks, update insights and disseminate ABM best practices
Participate and contribute to meetings in a skilled manner that is inclusive and collaborative in style
Help proactively manage changes in program scope, identifying potential issues and devising contingency plans. React to change with flexibility, efficiency, and good humor
Provide and accept feedback from all team members on a regular basis regarding the ABM program, process improvements, and other team issues
Support ABM meetings by capturing action items and tracking follow-up on commitment

YOU'RE GOOD AT

Knowledge of digital marketing (ideally with focus on B2B context), bonus: experience and/or relevant course work in product marketing or g-t-m spaces
Eager to learn more about Account Based Marketing and expanding your skillset
An organizationally aware and are competent in managing relationships, procedures, process and deadlines
An influencer who can build strong networks internally and externally, using your relationships to influence all levels of stakeholders without formal authority
A collaborator to ensure the ability to work cohesively across functions to deliver ABM programs for key accounts
A strong contributor who adds perspectives to meetings and workshops that add value
A natural multitasker who can think on your feet. You seek ingenious solutions to complex challenges and are always eager to grow your skills
A solid communicator who articulates concisely and clearly and builds strong relationships with colleagues
A problem solver and strategic thinker who uses your knowledge, experience, and data to drive impact and think creatively to solve complex issues
A self-starter who can learn, understand, and apply new ideas and technologies and work both independently and as part of a team

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Bachelor's degree - degree in marketing or communications preferred
1-4+ years working in a professional setting - for a professional services firm preferred
Experience with account-based marketing or executing customer journeys
Experience in email marketing preferred but not required
Experience with PPT and Excel
Experience with Tableau and CRM systems preferred but not required

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.