External Communications Associate - Stores
Salary undisclosed
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Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Associate, External Communications primarily supports the national and local branding of Macy’s stores. They help create and execute an integrated communications and public relations strategy that brings the Macy’s narrative to life through key store-related and local supply chain initiatives, such as new store openings, expansions, community events, initiative-based launches, and crisis communication. This role is embedded within a team that manages both internal and external communications across the organization. This role is hybrid, based in New York City.
What You Will Do
Strategic Thinking and Planning: Ability to develop and implement short- and long-term communication strategies that align with company goals, particularly in store and distribution center initiatives.
Innovative and Proactive Mindset: Creative, forward-thinking approach to developing communication strategies and solving challenges.
Media Relations Expertise: Proven success in working with reporters and media outlets, with strong contacts in consumer, business, print, broadcast, and online platforms. Ability to pitch and secure positive media coverage.
Excellent Written and Verbal Communication: Strong ability to write press materials, media advisories, executive messaging, and public relations content with clarity, conciseness, and a storytelling approach.
Crisis Management Skills: Ability to handle fast-moving, unexpected communication challenges, including crisis communications such as store incidents or natural disasters.
Collaboration and Relationship Building: Strong interpersonal skills to build and maintain relationships with internal and external stakeholders, including media, company leadership, and civic partners.
Media Training: Experience in preparing and coaching spokespeople to effectively represent the company and position executives as thought leaders.
Organizational Skills: Excellent organizational ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Strong attention to detail for editing and content accuracy.
Problem-Solving Abilities: Proactive approach to identifying potential issues, mitigating risks, and making sound decisions with minimal supervision.
Technological Proficiency: Advanced skills in Microsoft Office, media monitoring tools, social media platforms, and multimedia content management.
Ability to Work Under Pressure: Poise and professionalism when managing time-sensitive situations, maintaining grace under pressure.
Team Player: Strong collaborative skills, able to work with multiple internal teams and external partners simultaneously.
Who You Are
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
CORP00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Associate, External Communications primarily supports the national and local branding of Macy’s stores. They help create and execute an integrated communications and public relations strategy that brings the Macy’s narrative to life through key store-related and local supply chain initiatives, such as new store openings, expansions, community events, initiative-based launches, and crisis communication. This role is embedded within a team that manages both internal and external communications across the organization. This role is hybrid, based in New York City.
What You Will Do
- Develop and implement both short- and long-term strategies for key company initiatives related to stores and distribution centers (e.g., new store openings, expansions, small formats, hiring initiatives), aimed at generating positive media coverage.
- Build and maintain strong, productive relationships with both traditional and non-traditional media contacts, focusing on national media and key priority markets.
- Create and edit press materials, media advisories, and manage new media content development, ensuring ongoing media placements.
- Cultivate strong relationships with internal and external stakeholders, including company and store leadership, civic organizations, and non-profit partners.
- Media-train spokespeople to represent Macy’s nationally and in key markets, with a focus on positioning company executives as thought leaders.
- Effectively manage complex and fast-moving communication challenges and media relations, responding to unexpected events.
- Collaborate with the External Communications Team to recap media results, providing reports quarterly and by project.
- Review internal and external communications materials to ensure consistency with the organization's mission and goals.
- Assist in managing the budget for the Stores communications pillar.
- Oversee multimedia websites related to brand, product, and store-based initiatives.
- Handle real estate communications, including store closures.
- Manage crisis communication, including responses to store incidents and natural disasters.
Strategic Thinking and Planning: Ability to develop and implement short- and long-term communication strategies that align with company goals, particularly in store and distribution center initiatives.
Innovative and Proactive Mindset: Creative, forward-thinking approach to developing communication strategies and solving challenges.
Media Relations Expertise: Proven success in working with reporters and media outlets, with strong contacts in consumer, business, print, broadcast, and online platforms. Ability to pitch and secure positive media coverage.
Excellent Written and Verbal Communication: Strong ability to write press materials, media advisories, executive messaging, and public relations content with clarity, conciseness, and a storytelling approach.
Crisis Management Skills: Ability to handle fast-moving, unexpected communication challenges, including crisis communications such as store incidents or natural disasters.
Collaboration and Relationship Building: Strong interpersonal skills to build and maintain relationships with internal and external stakeholders, including media, company leadership, and civic partners.
Media Training: Experience in preparing and coaching spokespeople to effectively represent the company and position executives as thought leaders.
Organizational Skills: Excellent organizational ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Strong attention to detail for editing and content accuracy.
Problem-Solving Abilities: Proactive approach to identifying potential issues, mitigating risks, and making sound decisions with minimal supervision.
Technological Proficiency: Advanced skills in Microsoft Office, media monitoring tools, social media platforms, and multimedia content management.
Ability to Work Under Pressure: Poise and professionalism when managing time-sensitive situations, maintaining grace under pressure.
Team Player: Strong collaborative skills, able to work with multiple internal teams and external partners simultaneously.
Who You Are
- Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 5+ years of experience in public relations, media relations, communications, or related field.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
- Able to occasionally travel within the region.
- An inclusive, challenging, and refreshingly fun work environment
- Competitive pay and benefits rooted in principles of equity
- Performance incentives and annual merit review
- Merchandise discounts
- Health and Wellness Benefits across medical, dental, vision, and additional insurance
- Retirement Savings Plan with 401k match opportunity
- Employee Assistance Program (mental health counseling and legal/financial advice)
- Resources for continuous learning, career growth, and leadership development
- 8 paid holidays
- Paid Time Off (first year prorated depending on start date)
- Tuition reimbursement program
- Guild education benefit funds 100% of tuition, books, and fees in designated programs
- Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
- Empowerment and autonomy to perform impactful work with tangible results
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
CORP00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
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