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Customer Marketing Manager

Salary undisclosed

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Job Description

Join our industry-leading team in driving growth and innovation in animal health. As a key strategic player, the Customer Marketing Manager will lead full Business to Business and Business to Consumer strategy branding for our Cattle and Equine channels. With a focus on Ag Retail, Omni-channel, and eCommerce channels, you will be responsible for developing annual market plans and channel guidance, driving advertising and promotional activities, and maintaining brand image.

Key Responsibilities:
  • Develop annual market plans and channel guidance for Cattle and Equine species areas
  • Lead shopper marketing initiatives and analyze sales data to drive profitability
  • Collaborate with Animal Health Business Units to develop pricing strategies, achieve business targets, and support product launches
  • Drive the development and implementation of digital marketing and sales strategies for Ag Retail, Omni-channel, and eCommerce retailers
  • Communicate market and business trends to justify ongoing investment and identify growth opportunities
  • Drive development of key eCommerce capabilities and support processes
  • Provide input to Marketing for product improvements and new products
  • Work collaboratively across species teams to enhance knowledge of the OTC Animal Health product portfolio

Required Skills/Abilities:
  • 5 years' experience in B2B and B2C strategy branding, marketing strategy development, and execution
  • Demonstrated experience in Animal Health sales and product launches
  • Excellent project management and analytical skills
  • Demonstrated experience in driving digital marketing and sales strategies
  • Expert-level computer skills including MS Office Suite
  • Ability to travel overnight and attend weekend activities, such as Trade Shows


Preferred Skills/Abilities:
  • Sales training and/or applied sales exposure
  • Experience in Food Production Animal and Companion Animal (Equine & Canine) sectors
  • E-Commerce knowledge and exposure
  • Sales and/or Marketing experience within the Animal Health industry
  • Knowledge of animal health biological and pharmaceutical products
  • Understanding or experience working with distribution channel partners


#EBRG

NOTICEFORINTERNALAPPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
Domestic

VISA Sponsorship:
No

Travel Requirements:
25%

Flexible Work Arrangements:
Hybrid

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
n/a

Job Posting End Date:
10/31/2024
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R310319
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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