Head of Demand Generation (Director/Senior Director)
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Job Description
We are the company behind the popular open-source, high performance columnar OLAP database management system for real-time analytics. ClickHouse works 100-1000x faster than traditional approaches. By offering a true column-based DBMS, it allows for systems to generate reports from petabytes of raw data with sub-second latencies. With an amazing community already adopting our open-source technology, we are now embracing our journey in delivering Cloud first solutions to delight our customers.
With top adopters such as Lyft, Cisco, and eBay - not only do our products work at lightning speed, so do we.
We are an open and collaborative company. Our colleagues are curious, engaged and excited about what they do. If you want to work in an environment where you can learn, grow, be an agent of change and have your voice heard - then please read on!
NOTE: We're hiring remotely for this role in the United States. Your exact location does not matter because there is not a physical office. You must be open to travel in this role.
We are looking for a results-driven Head of Demand Generation to lead strategic initiatives that drive awareness, engagement, and revenue growth for a market-leading open source analytical database with a fast-growing cloud database offering. We have a strong open source following, a mature PLG motion in our cloud offering, and a growing enterprise sales motion for our largest customers. You will be accountable for aligning marketing efforts with key business objectives, be responsible for demand generation KPIs at the board level, and lead a team that develops and executes multi-channel demand generation programs in close collaboration with sales, product marketing, and product teams.
What you will do:
- Develop demand generation strategy aimed to capture interest from qualified prospects for a market-leading open source analytical database with a fast-growing cloud service
- Develop, track, and drive accountability to metrics that align with the company's pipeline and revenue goals
- Develop a deep understanding of the customer journey and ensure marketing touchpoints align with each stage of the buyer's decision-making process
- Implement lead scoring models and optimize lead qualification in collaboration with sales
- Manage and mentor a team of demand generation specialists, ensuring professional development and growth within the team
Team Responsibilities:
- Lead execution of key programs such as major and regional events, paid and organic search and social media campaigns, partner marketing initiatives, and more
- Work with product marketing on prioritizing and executing integrated campaigns across the company focused on use cases and competitive migrations
- Use data and analytics to track performance, optimize campaigns, and implement marketing attribution models
- Develop pipeline acceleration programs and nurture campaigns to move prospects through the sales funnel
- Drive account-based marketing (ABM) strategies, including automation and tooling, in partnership with sales and regional marketing teams
- Own and expand customer advocacy and referral programs to increase customer-led growth
- Lead efforts to test new channels, content formats, or techniques for scaling demand generation, fostering a culture of innovation and experimentation
- Oversee the implementation and use of marketing automation tools, CRM systems, and other relevant technology to scale demand generation efforts
What you bring to the role:
- Proven experience leading demand generation teams at startups and scale-ups for B2B technology companies, ideally in the infrastructure space
- Understanding of open source commercialization models and ways to discover and capture demand from this audience and nurture interest in commercial offerings
- Understanding of product-led growth (PLG) based adoption motion for developer-oriented infrastructure SaaS offerings, and ways to measure impact of demand gen initiatives on accelerating the PLG flywheel
- Experience collaborating with an enterprise sales team, ultimately responsible for capturing revenue, based on both month-to-month PLG customers and committed spend contracts
- Strong background in events, paid search, integrated campaigns, ABM, marketing automation, lead management tools, and data-driven optimization
- Proven ability to adapt and scale demand generation strategies across multiple regions, with an understanding of global market dynamics and localization strategies
- Experience establishing measurable KPIs, and creating a repeatable process for reporting on these KPIs at the board level
- Experienced in building and leading teams of regional and corporate marketers, fostering a culture of high-performance. accountability, and career growth
#LI-Remote
This role offers cash compensation and a stock options grant. For roles based in the United States, you can find above our typical starting salary ranges for this role, depending on your specific location.
The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.
If you have any questions or comments about compensation as a candidate, please get in touch with us at [email protected].
Perks- Flexible work environment - ClickHouse is a distributed company offering remote-first work to all employees
- Healthcare - Employer contributions towards your healthcare.
- Equity in the company - Every new team member who joins our company receives stock options.
- Time off - Flexible time off in the US, generous entitlement in all countries.
- A $500 Home office setup if you're a remote employee.
- Employee-driven international mobility- we enable you to relocate internationally if you wish (within certain countries and timelines and subject to role requirements, time zones and work permit considerations)
Culture - We All Shape It
As part of our first 200 employees, you will be instrumental in shaping our culture.
We look for candidates who are:
- Motivated by doing great work as part of a team :)
- Open to learning from others and sharing with others
- Team Players: helpful, resourceful, responsive
- Respectful and see feedback as an opportunity to grow
Are you interested in finding out more about our culture? We are a one year old company therefore we are excited to be building it together at the moment. Our first 200 employees are the culture shapers of our future. Check out our blog posts or follow us on LinkedIn to find out more about what's important to us, and to find out if you'd like to come and contribute to building our culture with us!
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