Marketing Manager

For over 30 years, Archmill House Inc. has been a trusted leader in the creation of high-end millwork and premium store fixtures across North America. Our legacy is built on delivering exceptional craftsmanship, innovative solutions, and unwavering commitment to quality. This dedication has allowed us to become a preferred partner for a wide range of commercial and retail sectors.

At Archmill House, we take pride in our ability to evolve with the industry while maintaining our commitment to precision, efficiency, and client satisfaction. Our latest innovation, the Rapid Re-Image program, exemplifies this commitment. This cutting-edge restaurant remodeling solution is designed to meet the unique demands of Quick Service Restaurants, offering swift, flawless transformations that minimize disruption and maximize return on investment.

By integrating our expertise in millwork with the Rapid Re-Image program, Archmill House not only delivers superior renovations but also reinforces our reputation for excellence. We understand the importance of minimizing downtime, enhancing operational efficiency, and ensuring that every project we undertake reflects the high standards that have defined our brand for decades. With a robust presence across Canada and the United States, we continue to set the benchmark for quality and innovation in the industry.

POSITION SUMMARY:

As the Marketing Manager you will lead our marketing efforts and support the growth and visibility of Archmill House. You will be responsible for developing and executing comprehensive marketing strategies, overseeing marketing campaigns, and ensuring a cohesive and impactful brand presence across various channels.

YOUR RESPONSIBILITIES:

Marketing Strategy and Planning:

• Develop and implement a strategic marketing plan aligned with the company's objectives to drive brand awareness, customer acquisition, and market share growth.
• Conduct market research to identify trends, competitive positioning, and customer preferences, using insights to refine marketing strategies.

Campaign Management and Execution:

• Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events, to reach target audiences effectively.
• Monitor campaign performance, analyze results, and make data-driven recommendations to improve future campaigns and achieve marketing goals.

Brand Management:

• Manage and maintain the Archmill House brand image, ensuring consistency in messaging, visual identity, and brand guidelines across all marketing materials and touchpoints.
• Collaborate with cross-functional teams to ensure brand alignment and adherence to brand standards in all communications.

Content Creation and Distribution:

• Develop compelling and engaging content, including blog posts, articles, social media posts, infographics, and videos, to attract and retain target audiences.
• Implement content distribution strategies to increase brand visibility and engagement on various platforms.

Digital Marketing and Online Presence:

• Oversee digital marketing initiatives, including SEO, SEM, PPC advertising, social media marketing, and email campaigns to drive traffic, generate leads, and improve online presence.
• Optimize website performance, user experience, and conversion rates to enhance customer engagement and lead generation.

Team Leadership and Collaboration:

• Create and lead the marketing team, fostering a culture of creativity, collaboration, and continuous learning.
• Collaborate with internal teams, including sales, product development, and design, to align marketing efforts with overall company objectives.

Budget Management and Reporting:

• Manage the marketing budget effectively, allocating resources based on priorities and expected ROI.
• Prepare regular reports and analytics on marketing performance, presenting insights and recommendations to senior management.

YOUR SKILLS & EXPERIENCE:

• Proven experience as a Marketing Manager in a similar industry, demonstrating a successful track record of marketing strategy development and implementation.
• Strong leadership and team management skills, with the ability to motivate and guide a team to achieve objectives.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in digital marketing tools and platforms, analytics tools, and project management software.
• Strategic thinker with a results-oriented approach and a focus on delivering measurable outcomes.
• Ability to adapt to a fast-paced and dynamic work environment.

Characteristics to Succeed

At Archmill, we are seeking Ideal Team Players who are Humble, Hungry and Smart (as referenced by Patrick Lencioni in his book, The Ideal Team Player).

• Humble Who shares the credit and success with team members
• Hungry Who is always looking for more responsibilities and learnings
• Smart Who is emotionally intelligent and has good judgement

WHAT WE OFFER: We offer competitive compensation packages. This is an exciting time for us as our team continues to grow. Working with us makes you part of a work environment committed to our clients, employees and communities - a place where you can excel.