Senior Social Media Strategist

Business Title: Senior Social Media Strategist

Location: Raleigh, NC

Job Type: 7+ months contract

As a Global Social Media team member, the Senior Social Strategist temporary worker will lead the social strategy for LinkedIn and our Employee Advocacy program, along with special event/initiative-focused social content development. This person will partner closely with the global and regional communications and HR teams to further integrate our employee social media advocacy program and the Associate Director of Global social media to extend our narrative and value proposition on LinkedIn. This role reports to the Director of Global social media in Global Corporate Communications. It will work closely with our other team members across the Global Communications team, to drive a best-in-class social media program.

Job Responsibilities:

• Be a critical part of the Global Social Team that sits at the center of external communications - creating a creative, innovative approach and working across regions to integrate social media best practices across functions
• Lead, define, create, implement, and manage our global LinkedIn strategy and Employee Advocacy program in support of company priorities
• Create, edit, and upload content into our Employee Advocacy program, manage enrollments and all associated reporting for program
• Identify actionable insights to inform planning, content development, reputation management, and competitive analysis
• Monitor and communicate medical aesthetics industry trends to help shape communications and business strategies
• Work within our social media tools and technology stack
• Use social media analytics platforms to measure content success and provide data-backed recommendations for optimization
• Synthesize social media data into meaningful insights and communicate complex findings to partners
• Demonstrate a strong interest in and understanding of social media metrics and trends, particularly on emerging platforms
• Identify growth opportunities in terms of untapped tactics, customer or cultural connections, and/or the enhancement of the customer experience on social media
• Act independently on self-initiated and cross-functional projects
• Deliver accurate and timely analysis, insights and reporting to drive business recommendations, escalation and resolution strategies, and social engagement
• Stay abreast of company/industry issues and current on relevant social tools, processes and best practices, providing leadership updates as necessary

Skills & Experience Required:

• Bachelor's degree in relevant field
• 5+ years of social media management, social media management tool experience (Sprout Social is preferred), crisis and issue tracking and management, and working across global teams
• Demonstrated ability to translate complex data sets into insightful, non-technical stories
• Experience with various social media and listening platforms such as: Sprout, Sprinklr, Brand watch, Salesforce, Hootsuite, etc.
• Strong strategic understanding of social media best practices and passion for staying educated on social media best practices
• Background working with and creating dashboards utilizing all relevant data to inform decisions