Demand Generation Marketing Specialist

Demand Generation Marketing Specialist
Oakland, CA
12+ months with a high possibility of extension

Description:

• Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.
• Maintain regular, asynchronous communication with international market teams on project deliverables.
• Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest and others).
• Own daily campaign monitoring, pacing, optimization, tracking and reporting.
• Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
• Build and maintain relationships with 3rd partners (tech partners, creative agencies).
• Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.

Skills:
You have:

• A BA/BS degree or equivalent practical experience
• A minimum of 3 years of related performance marketing experience
• Experience working cross-functionally and optimizing towards multiple KPIs
• An analytical mindset to drive performance marketing
• Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A passion for marketing, staying up to date on industry and platform news
• High levels of integrity, autonomy, and self-motivation
• Strong oral and written communication skills
• An energetic and willing attitude

Bonus:

• Experience writing ad copy
• SQL knowledge

Education:
You have:

• A BA/BS degree or equivalent practical experience
• A minimum of 3 years of related performance marketing experience

#TB_EN

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