Director, Experiential Marketing
Salary undisclosed
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At The Coca-Cola Company, we don't just refresh the world; we create unforgettable experiences and cultivate brand love that bubbles over. Working here is about being part of something larger — joining a global beverage leader and seizing the opportunity to make an impact across the globe. Our North America Operating Unit (NAOU) Marketing Teams craft the narratives of a diverse portfolio of beloved brands, connecting deeply with local consumers and making waves globally. Come share our story!
What You Will Do For Us
As our Director of Experiential Marketing, you will be the catalyst for creating exhilarating consumer experiences that extend across NAOU. You’ll orchestrate a team of passionate external agency associates, channeling their creativity to build brand love and loyalty.
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
What You Will Do For Us
As our Director of Experiential Marketing, you will be the catalyst for creating exhilarating consumer experiences that extend across NAOU. You’ll orchestrate a team of passionate external agency associates, channeling their creativity to build brand love and loyalty.
- Lead and Inspire: Direct all facets of our experiential marketing initiatives and fostering cross-functional collaboration that energizes our North American bottlers.
- Drive Experiences: Guide external agencies to deliver high-impact consumer interactions that amplify brand awareness and spark trial and loyalty.
- Expert Liaison: Act as the go-to expert for brand teams, facilitating seamless in-market execution through collaboration with both field marketing teams and external agencies.
- Marquee Programs: Align experiential tour capabilities with marquee brand programs, ensuring each activation is impactful and cohesive.
- Engagement: Work closely with agency teams and internal associates to bring vibrant consumer experiences to life.
- Experience: 10-12 years in the consumer goods/beverages industry—with a sparkling track record of success.
- Strategic Vision: Proven planning abilities in both strategic and tactical contexts, coupled with financial management expertise.
- Collaboration: Skilled at synthesizing needs of multiple stakeholders, building partnerships, and establishing trust and credibility across all levels.
- Leadership: Demonstrated ability to lead, coach, and develop a team of individual contributors.
- Agency Experience: Extensive experience with experiential and sampling agencies.
- NAOU Knowledge: Strong engagement with NAOU Bottling System and Partners.
- Brand Strategy: Deep understanding of brand marketing strategy.
- Communication: Exceptional clarity in concise communication.
- Education: Bachelor’s Degree required; Master’s Degree preferred.
- Iconic & Innovative Brands: Refresh your career with our portfolio of over 250 world-renowned products, where innovation is a constant ingredient.
- Expansive & Diverse Customers: Engage with a diverse range of customers every day.
- Critical Experiences: Collaborate within a global network and cross-functional partners to redefine how we refresh the world and make a difference.
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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