Social Media & Content Marketing Coordinator

Applications without portfolios will not be considered. This is an in-office role based in North York, ON. Thank you for your understanding.

Overview

We are seeking a dynamic and creative Social Media & Content Marketing Coordinator to join our growing team. In this role, you will be responsible for developing and executing compelling content across key social media platforms (Facebook, TikTok, Instagram, LinkedIn, and Twitter), writing engaging blog posts, coordinating influencer partnerships, and running targeted digital ads to drive brand awareness, engagement, and conversions.

If you have a passion for storytelling, a solid understanding of social media trends, and a knack for creating content that resonates with diverse audiences, we want to hear from you!

Key Responsibilities:

Content Creation & Strategy Development:

• Develop and execute a content calendar across Facebook, TikTok, Instagram, LinkedIn, and Twitter.
• Create engaging and original content, including graphics, videos, text, and stories to promote brand awareness, products, and services.
• Stay updated on platform trends, audience behavior, and industry best practices to keep content fresh and relevant.

Copywriting & Blog Posts:

• Write compelling blog posts that highlight our offerings, services, and industry insights.
• Craft persuasive and attention-grabbing copy for social media posts, advertisements, email campaigns, and other marketing materials.
• Ensure all content aligns with the brand voice, values, and tone.

Influencer & Partnership Coordination:

• Identify, reach out to, and establish relationships with influencers that align with our brand.
• Collaborate with influencers on content creation, campaigns, and promotions to expand our reach and engagement.
• Track influencer performance and ensure successful execution of promotional partnerships.

Digital Advertising:

• Develop and run targeted paid social media ad campaigns on Facebook, Instagram, and TikTok.
• Monitor ad performance, optimize campaigns, and ensure maximum ROI.
• Analyze and report on key metrics such as reach, engagement, clicks, conversions, and overall campaign effectiveness.

Community Engagement:

• Engage with followers, respond to comments, messages, and mentions on social media platforms.
• Foster a positive online community and ensure customer feedback is addressed in a timely manner.

Analytics & Reporting:

• Monitor social media analytics and website traffic to gauge the effectiveness of campaigns.
• Provide regular reports on content performance, audience engagement, and ad spend effectiveness.

Skills and Qualifications:

• 2+ years of experience in social media management, content creation, digital advertising, or a related field.
• Proficient in social media platforms (Facebook, TikTok, Instagram, LinkedIn, Twitter) and digital advertising tools (Facebook Ads Manager, TikTok Ads, etc.).
• Experience with content creation tools such as Capcut, Canva, Adobe Creative Suite, or similar platforms.
• Strong knowledge of social media analytics tools and performance tracking.
• Familiarity with Content Scheduling Tools.
• Excellent written communication skills.
• Ability to generate new and innovative content ideas and campaigns.
• Strong interpersonal skills and the ability to work with internal teams and external influencers.
• Ability to interpret data and make data-driven decisions to optimize content and campaigns.
• Strong organizational skills with the ability to juggle multiple campaigns and projects simultaneously.
• This position involves visiting stores to create content, and a car is required.

Applications without portfolios will not be considered. This is an in-office role based in North York, ON. Thank you for your understanding.