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We positively impact people's lives every day in every home around the world. We are in-house creative agency on our mission to create outrageously extraordinary work. We are excited to add a Sr. Creative Team to our global creative dept., in our new NYC office.
About the Role - As a Sr Art Director, you will be hands on with projects instrumental in creating our culture, concepting, developing and producing breakthrough marketing campaigns, branding strategies, and innovative creative solutions. Focusing specifically on advertising conceptual creative to drive demand for our innovative products. This role will closely partner with our Operations, Production and Social creative within the creative team to define campaigns and content. Your ready to move faster, produce more work, and take ownership over standards of excellence.
Mandatories:
- Translating product positioning and functions into memorable creative
- A desire to deep dive into product innovation to solve consumer needs, driving explosive demand Proactively seeks business solutions using creative concepts
- Willing to collaborate on brand positioning and architecture
- Inspire creatives to relentlessly pursue excellence
- Positive opportunity finders
- Willingness to collaborate with executive leadership
- Deep understanding of Social Media
- You continuously push and iterate to optimize the work
- Big picture vision, with and eye for details
- Must love maximalist design and craft
Key Responsibilities:
- Oversee the conceptualization, development, and execution of integrated marketing campaigns, ensuring they are on-brand, impactful, and meet quality standards.
- Champion creative excellence by pushing boundaries, exploring new ideas, and experimenting with emerging technologies and trends.
- Understanding and focus on how demand gen product focused work translates and elevates through the funnel
- Ability to iterate quickly and frequently based on product and messaging changes
- Working towards Outrageously Extraordinary creative ideas
- Ensure consistency and integrity of the brand across all touchpoints, including advertising, packaging, digital platforms, and physical spaces.
- Lead the development of visual identities, design systems, and brand guidelines that effectively communicate the brand's values and personality.
- Partner closely with creative teams across the network to ensure identity is pulled through
- Collaborate closely with cross-functional teams (globally), including marketing, product development, CI, sales, and external agencies, to align creative efforts with overall business strategies.
- Serve as a key liaison between creative, strategic, and operational functions, facilitating communication and fostering a unified approach.
- Collaborative approach, injecting creativity into every meeting
Qualifications:
- 7+ years in creative roles within the advertising industry, with a proven track record of delivering successful campaigns and driving business results.
- Strong portfolio showcasing a diverse range of creative work, including campaigns, branding projects, and design solutions across various channels and platforms.
- Exceptional leadership and communication skills, with the ability to inspire and influence cross functional teams, senior stakeholders, and external partners.
- Deep understanding of consumer behaviour, market trends, and emerging technologies, with a passion for innovation and creativity.
- Strategic thinker with a keen eye for detail, able to balance creative vision with business objectives and operational realities.
- Proficiency in relevant software tools and platforms, such as Adobe Creative Suite, project management systems, and analytics tools.
Additional Requirements:
- Willingness to travel internationally as needed to support global operations and collaborate with regional teams.
- Flexibility to work across different time zones and cultural contexts, facilitating effective communication and collaboration in a global environment.
