Marketing Manager
Salary undisclosed
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Summary
We are seeking a skilled Marketing Manager to join our team and contribute to the planning, designing and execution of our marketing and advertising initiatives.
As a Marketing Manager, you will play a crucial role in understanding and executing the complete marketing mix.
Proficiency in creating and analyzing spreadsheets and quantitative data is essential for interpreting key metrics such as ROI and KPIs.
You will play a significant role in driving the impact on the company’s success by reaching our target audience and driving business growth.
Responsibilities
- Manage daily administrative tasks to ensure the Marketing department runs smoothly
- Lead, organize, and attend all Industry related food shows and events
- Lead the execution of targeted marketing campaigns
- Conduct market research to identify new opportunities
- Support customer and internal education around the industry, trends, and concept/applications that are relevant to each segment
- Provide quarterly updates/highlights of marketing campaigns, advertising and PR to sales and the rest of the organization.
- Gather and analyze consumer behavior data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Learn and build new tools to engage customers to generate leads.
- Assist with organizing promotional or PR events
- Develop and Design packaging and advertising ads/materials
- Work with content teams to guide and develop compelling content for digital and social campaigns for strong brand messaging.
- Keep organized records of marketing metrics and results of past campaigns
- Monitor competitors’ marketing activities
- Some customer facing with sales
Requirements and Skills
- 3 to 5 years’ work experience in marketing with similar role
- Knowledge of Marketing through digital tools and techniques
- Solid computer skills, MS Suite, Web Analytics, Adobe InDesign/Photoshop/ illustrator, and Google AdWords
- Excellent communication and presentation skills
- Strong analytical skills and goal-oriented attitude
- Bachelor’s degree in marketing or relevant field
Other Qualifications
- Some travel is required
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