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Digital Marketing Analyst

Salary undisclosed

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Job Title: Digital Marketing Analyst

Pittsburgh, PA or Remote

Key Responsibilities:

  • Analyze and report on digital marketing performance across multiple platforms, including Google Analytics, paid media, email campaigns, and social media channels.
  • Create compelling data visualizations and dashboards using Looker Studio and Tableau to help drive decision-making.
  • Provide actionable insights by interpreting digital marketing metrics and making data-driven recommendations to optimize campaign performance.
  • Collaborate with marketing, product, and leadership teams to translate data findings into strategic initiatives.
  • Present data insights clearly to non-technical stakeholders, ensuring a solid understanding of key trends and metrics.
  • Stay up to date on industry trends and best practices to continually improve marketing effectiveness.

Required Qualifications:

  • Proven experience as a Digital Marketing Analyst or in a similar role.
  • Expertise in Looker Studio and Tableau for data visualization and reporting.
  • Strong understanding of digital marketing metrics across platforms, such as Google Analytics, paid media, email campaigns, and social media.
  • Analytical mindset with a track record of using data to drive marketing decisions.
  • Excellent communication skills with the ability to present data insights to non-technical stakeholders.

Preferred Qualifications:

  • Experience with SQL, Python, or other data analysis tools.
  • Prior experience in e-commerce, retail, or a related industry.

Employment Type: Contract

The salary range for this position is $25 to $40 per hour.

Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company401(k) plan. Visit https://roberthalf.gobenefits.net/ for more information.

Equal Employment Opportunity Statement: Robert Half is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics.