Global Head of Brand and Content

Key Responsibilities:

-Brand Strategy & Management: Develop and execute a comprehensive brand strategy that aligns with the firm's overall business and commercial growth objectives.

-Collaborate with internal teams, including marketing, sales, digital experience, communications, investments, sales and product, to ensure cohesive messaging and branding.

-Identify and manage partnerships that enhance brand presence and expand the company's reach through co-branded and/or syndicated content and collaborations.

-Content Creation & Management: Oversee content strategy and production, from ideation to execution, ensuring high-quality, relevant, and engaging content tailored to different target audiences across the buyer journey.

-Strategy should align with the firm's brand strategy and overall business and commercial growth objectives.

-Work across the spectrum of content needs, including, brand, promotional, thought leadership, channel and product.

-Omnichannel Storytelling: Develop consistent brand stories that resonate across different platforms, including, but not limited to, digital marketing campaigns, product launches, and paid media initiatives.

-Market, Data, and Audience Insights: Use market research and audience insights to inform the brand's positioning and content strategies, ensuring they align with client insights, needs and behaviors.

-Analyze brand and content performance metrics and adjust strategies to optimize engagement and reach.

-Ensure content is optimized to maximize SEO and SEM opportunities

-Remain current with industry trends, client insights and best practices in content marketing and brand management using innovative tools (e.g. AI) and research platforms to identify new opportunities and ways of working.

-Understand regional, local market nuances to develop relevant content

Team and Stakeholders:

-Manage a global team of content creators, editors, and brand specialists and designers, providing strategic direction and guidance, mentorship, and performance feedback.

-Teams are primarily located in NYC, Seattle, London and Mumbai

- Build and maintain relationships with internal stakeholders, external partners, such as agencies and freelancers, to enhance content and brand initiatives.

-Ensure compliance with regulatory requirements and industry standards in all content and branding efforts.

Qualifications:

-Bachelor's degree in Marketing, Communications, Journalism, or a related field; advanced degree preferred. Series 7 and/or 24 a plus.

-Minimum of 10+ years of experience in brand and content strategy, content creation, brand management, or a related role, preferably within the asset management or financial services industry.

-Proven experience in building and scaling a brand and design system - with a deep understanding of brand positioning, voice, and creative identity.

-Expertise in creating and managing content strategies across digital, social media, and traditional platforms, with an eye for creative and engaging storytelling.

-Highly collaborative - proven ability to work cross-functionally with marketing, product, sales, and executive teams to align initiatives and outcomes with growth objectives.

-Exhibits a strong sense of intellectual curiosity - demonstrates an ability to interpret data and analytics to measure content performance and inform strategic decisions.

-Exhibits a strong sense of intellectual curiosity. Demonstrate ability to interpret data and analytics to measure content performance and inform strategic decisions.

-Agility- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

-Excellent verbal and written communication skills, with the ability to present ideas and strategies to internal teams and external stakeholders.

-Deep proficiency across digital, audio/video, advertising, paid and owned media channels; content management systems (CMS) and digital marketing tools and platforms.

-Ability to inspire and lead creative teams, with a deep understanding of design, copywriting, and visual storytelling.