Brand Marketing Specialist

Does the thought of preparing kids to solve the world’s greatest problems excite and empower you? Do you want to be with an organization where your knowledge and skills will help increase school engagement and student success, and extend our global reach? Do you want to be on a team that crafts opportunities and provides life changing experiences for students?

These opportunities are as strong and dynamic as ever, as FIRST creates the people who will change the world – today and tomorrow!

What We Offer

We promise a fast-paced, exciting, and rewarding environment where you will be part of a team that cares about each other and thrives on each other’s successes. You’ll feel good about the future of the world after doing hard work with the talented people at FIRST and will have a front row seat to our life changing programs.

Our extensive benefits package is highly competitive and includes:

• Healthcare Insurance
• Dental Insurance
• Vision Insurance
• Life & AD&D Insurance
• Supplemental life insurance
• Voluntary accident and legal plans
• Income Protection Insurances (STD & LTD)
• Flexible Work Schedule
• Hybrid Work Model
• 160 PTO hours for FT employees
• 14 paid holidays per calendar year (one is a floating holiday)
• Paid July 4th Week Holiday Closure
• 40 hours paid sick leave per calendar year
• One paid volunteer day per anniversary year
• Maternity and Parental Leave
• 401K Retirement Savings Plan (with employer match)
• Medical and dependent pre-tax flex plans
• Employee Assistance Program (EAP)

The salary range for this position is $62,250 - $77,813 (min - midpoint). New hires typically start between the range minimum and midpoint based on qualifications, experience, and internal equity.

Who You Are

You are a creative and strategic thinker with a passion for storytelling and building brand recognition. You thrive in dynamic environments and excel at developing and executing cross-channel marketing campaigns that align with organizational goals. Your attention to detail ensures consistency and impact across all digital platforms, from social media to blog content. You are well-versed in monitoring trends, particularly in emerging platforms like TikTok, and are eager to engage with the FIRST community to drive meaningful interaction.

With Gracious Professionalism at the core of your work, you demonstrate a commitment to fostering collaboration, respect, and inclusion in everything you do. You are proactive, adaptable, and ready to contribute to a mission-driven organization focused on inspiring the next generation of innovators.

This role has the ability to be a remote working arrangement for the right candidate.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

What You Will Do

Shape, execute, and analyze marketing campaigns to increase awareness of FIRST, engage key audiences, drive team growth, and foster sponsor relationships. Additionally, you will:

• Craft compelling key messages and long-form content. Manage the editorial calendar and promotional strategies for the FIRST Community Blog, ensuring alignment with brand goals
• Monitor community and cultural trends, escalating any potential risks to leadership. Ensure brand reputation is upheld across all channels.
• Drive engagement through social listening, sourcing organic stories, and promoting user-generated content. Work on cross-channel strategies to maximize reach.
• Produce and oversee digital content including web copy, email marketing, social media posts, and landing pages. Coordinate with external agencies to develop marketing assets and plan cross-channel distribution.
• Serve as the day-to-day point of contact for assigned projects, collaborating with internal teams to meet objectives, and assisting in asset creation and distribution.
• Develop detailed creative briefs and campaign strategies, tracking and analyzing results to optimize future efforts.
• Collaborate with sponsors to develop and execute campaigns that target new audiences and generate leads.
• Support global efforts to protect the FIRST brand and ethos by ensuring consistent and accurate representation.
• Represent FIRST and the marketing team at external events, including trade shows, sponsor activities, and conferences.
• Collaborate with the Digital Engagement Specialist to create and manage content for the FIRST TikTok account highlighting user-generated content, organizational milestones, cultural moments, and current TikTok trends.

What We Expect

A knowledgeable marketing professional with a strong understanding of campaign strategy, content creation, and brand management. We are also seeking candidates with the following knowledge, skills, and experience:

• BA/BS in related discipline and at least 2 years of directly related experience.
• Attention to detail and a proactive approach to problem-solving.
• An inclusion focused mindset.
• Excellent written (longform content) and verbal communication skills (copy writer preferred).
• Strong project management skills and the ability to collaborate effectively with internal teams and external partners.
• Proficiency in digital marketing, social media platforms and TikTok content development.
• Experience with content management systems and marketing automation tools (HubSpot preferred).
• Flexibility to travel 5 - 10% depending on the time of the year.

Commitment to FIRST Core Values

Discovery: We explore new skills and ideas.

Innovation: We use creativity and persistence to solve problems.

Impact: We apply what we learn to improve our world.

Inclusion: We respect each other and embrace our differences.

Teamwork: We are stronger when we work together.

Fun: We enjoy and celebrate what we do!

Thriving on our core values, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.

Does the thought of preparing kids to solve the world’s greatest problems excite and empower you? Do you want to be with an organization where your knowledge and skills will help increase school engagement and student success, and extend our global reach? Do you want to be on a team that crafts opportunities and provides life changing experiences for students?

These opportunities are as strong and dynamic as ever, as FIRST® creates the people who will change the world – today and tomorrow!

What We Offer

We promise a fast-paced, exciting, and rewarding environment where you will be part of a team that cares about each other and thrives on each other’s successes. You’ll feel good about the future of the world after doing hard work with the talented people at FIRST® and will have a front row seat to our life changing programs.

Our extensive benefits package is highly competitive and includes:

• Healthcare Insurance
• Dental Insurance
• Vision Insurance
• Life & AD&D Insurance
• Supplemental life insurance
• Voluntary accident and legal plans
• Income Protection Insurances (STD & LTD)
• Flexible Work Schedule
• Hybrid Work Model
• 160 PTO hours for FT employees
• 14 paid holidays per calendar year (one is a floating holiday)
• Paid July 4th Week Holiday Closure
• 40 hours paid sick leave per calendar year
• One paid volunteer day per anniversary year
• Maternity and Parental Leave
• 401K Retirement Savings Plan (with employer match)
• Medical and dependent pre-tax flex plans
• Employee Assistance Program (EAP)

The salary range for this position is $62,250 - $77,813 (min - midpoint). New hires typically start between the range minimum and midpoint based on qualifications, experience, and internal equity.

Who You Are

You are a creative and strategic thinker with a passion for storytelling and building brand recognition. You thrive in dynamic environments and excel at developing and executing cross-channel marketing campaigns that align with organizational goals. Your attention to detail ensures consistency and impact across all digital platforms, from social media to blog content. You are well-versed in monitoring trends, particularly in emerging platforms like TikTok, and are eager to engage with the FIRST® community to drive meaningful interaction.

With Gracious Professionalism® at the core of your work, you demonstrate a commitment to fostering collaboration, respect, and inclusion in everything you do. You are proactive, adaptable, and ready to contribute to a mission-driven organization focused on inspiring the next generation of innovators.

This role has the ability to be a remote working arrangement for the right candidate.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

What You Will Do

Shape, execute, and analyze marketing campaigns to increase awareness of FIRST, engage key audiences, drive team growth, and foster sponsor relationships. Additionally, you will:

• Craft compelling key messages and long-form content. Manage the editorial calendar and promotional strategies for the FIRST Community Blog, ensuring alignment with brand goals
• Monitor community and cultural trends, escalating any potential risks to leadership. Ensure brand reputation is upheld across all channels.
• Drive engagement through social listening, sourcing organic stories, and promoting user-generated content. Work on cross-channel strategies to maximize reach.
• Produce and oversee digital content including web copy, email marketing, social media posts, and landing pages. Coordinate with external agencies to develop marketing assets and plan cross-channel distribution.
• Serve as the day-to-day point of contact for assigned projects, collaborating with internal teams to meet objectives, and assisting in asset creation and distribution.
• Develop detailed creative briefs and campaign strategies, tracking and analyzing results to optimize future efforts.
• Collaborate with sponsors to develop and execute campaigns that target new audiences and generate leads.
• Support global efforts to protect the FIRST brand and ethos by ensuring consistent and accurate representation.
• Represent FIRST and the marketing team at external events, including trade shows, sponsor activities, and conferences.
• Collaborate with the Digital Engagement Specialist to create and manage content for the FIRST TikTok account highlighting user-generated content, organizational milestones, cultural moments, and current TikTok trends.

What We Expect

A knowledgeable marketing professional with a strong understanding of campaign strategy, content creation, and brand management. We are also seeking candidates with the following knowledge, skills, and experience:

• BA/BS in related discipline and at least 2 years of directly related experience.
• Attention to detail and a proactive approach to problem-solving.
• An inclusion focused mindset.
• Excellent written (longform content) and verbal communication skills (copy writer preferred).
• Strong project management skills and the ability to collaborate effectively with internal teams and external partners.
• Proficiency in digital marketing, social media platforms and TikTok content development.
• Experience with content management systems and marketing automation tools (HubSpot preferred).
• Flexibility to travel 5 - 10% depending on the time of the year.

Commitment to FIRST® Core Values

Discovery: We explore new skills and ideas.

Innovation: We use creativity and persistence to solve problems.

Impact: We apply what we learn to improve our world.

Inclusion: We respect each other and embrace our differences.

Teamwork: We are stronger when we work together.

Fun: We enjoy and celebrate what we do!

Thriving on our core values, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.