Digital Marketing Specialist

Job Description


The Digital Specialist is responsible for creating and executing marketing campaigns to promote products and services, build brand awareness, and generate leads. They perform market research, analyze customer data, and collaborate with other departments.

Overall responsibilities include developing content for AramarkRefreshments.com, analyzing data/user metrics, ensuring the consistency of our brand's digital tone and presence, and owning the digital product lifecycle process. This role is responsible for executing, and measuring the success of the digital programs based on established KPIs.

Knowledge, Skills, and Abilities

Digital User Experience, Data Analytics, Digital Content Development and Activation, PIM experience, and Strong Communication and Problem-solving Skills.

Job Responsibilities

• Responsible for driving profitable growth through a comprehensive digital strategy and marketing plan including digital engagement.
• Creates digital images, such as videos, photos, and infographics, for marketing purposes. They may also research and compile information for advertisements, newsletters, and other marketing materials.
• Develops ecommerce standards and provides quality control for digitized material, and tracks statistics.
• Oversees new product upload, categorization and attribution in PIM. Works with vendors to receive copy, image and attribution information.

Program and Data Analytics

• Works with the Technology, Sales Enablement, and Finance Teams to gather metrics and ensure the right solutions and systems are in place.
• Works collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content.

• Works collaboratively with the B2B Communication Teams to develop PR campaigns, case studies and list of implemented locations.

Qualifications

• Bachelor's Degree preferably in marketing, digital comm, or other related field from an accredited university.
• A minimum of 2 years of digital marketing and e-commerce experience plus program development and execution.
• Expertise in digital platforms, including Adobe, Google Analytics, social media management tools, etc.
• Demonstrated success planning, implementing, and optimizing digital marketing campaigns.
• Data Analytics: Ability to interpret digital marketing data a social media trends with an eye to target potential roadblock and formulate innovative marketing strategies.
• Strong storytelling skills, conveying the vision and impact of digital solution through data and visualization.
• Demonstrated ability to communicate thoughtfully, in person and in writing, with business partners while facilitating consultative design discussions with stakeholder in both business and technology functions to translate business needs into solution designs.

Office + Travel Requirements

• Based at Aramark HQ Philadelphia with mandatory 3 days/week in office
• Travel: 20+%

Education


About Aramark


Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on , and .

Refreshment Services

Pursue an electrifying career.


From operating a legendary concert venue to feeding tens of thousands of fans as they cheer on their team to a championship, we love creatively solving problems and providing exceptional hospitality. Join us in the spotlight, find belonging, and enjoy career growth at some of the most exciting environments on the planet.

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