Product Marketing Manager
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Job Description
Job Description
We are offering an exciting opportunity for a Product Marketing Manager to join our team in the Education industry. This role is based in Amherst, Massachusetts and will involve developing marketing plans for contracts, maintaining up-to-date website content, and executing marketing campaigns.
Responsibilities:
Develop comprehensive marketing plans for our contracts, ensuring they align with the overall business strategy.
Maintain and update the website, ensuring all information is current and accurate.
Execute marketing campaigns, including the creation of supporting documentation and collateral.
Collaborate with the Contract Marketing Director, eventually stepping into a leadership role within the department.
Utilize various marketing tools such as Artificial Intelligence (AI), Cloud Technologies, and CRM for efficient marketing operations.
Monitor and analyze the success of marketing campaigns, using tools such as Google Analytics.
Maintain a strong understanding of our products and industry trends to inform marketing strategies.
Conduct regular social media and email campaigns to engage with our members.
Manage the creation and distribution of promotional materials such as web copy and newsletters.
Collaborate with the team to manage brand awareness and campaign planning. Must possess proficiency in Artificial Intelligence (AI)
Cloud Technologies knowledge is essential
Experience with Customer Relationship Management (CRM) software
Familiarity with Facebook Insights is required
Proficient in using GMail
Must have demonstrated skills in creating and increasing Brand Awareness
Experience with Budget Processes is necessary
Proven abilities in Campaign Planning
Must have knowledge in Collateral Management
Excellent Communication skills are required
Must have relevant experience in Product Marketing
Responsibilities:
Develop comprehensive marketing plans for our contracts, ensuring they align with the overall business strategy.
Maintain and update the website, ensuring all information is current and accurate.
Execute marketing campaigns, including the creation of supporting documentation and collateral.
Collaborate with the Contract Marketing Director, eventually stepping into a leadership role within the department.
Utilize various marketing tools such as Artificial Intelligence (AI), Cloud Technologies, and CRM for efficient marketing operations.
Monitor and analyze the success of marketing campaigns, using tools such as Google Analytics.
Maintain a strong understanding of our products and industry trends to inform marketing strategies.
Conduct regular social media and email campaigns to engage with our members.
Manage the creation and distribution of promotional materials such as web copy and newsletters.
Collaborate with the team to manage brand awareness and campaign planning. Must possess proficiency in Artificial Intelligence (AI)
Cloud Technologies knowledge is essential
Experience with Customer Relationship Management (CRM) software
Familiarity with Facebook Insights is required
Proficient in using GMail
Must have demonstrated skills in creating and increasing Brand Awareness
Experience with Budget Processes is necessary
Proven abilities in Campaign Planning
Must have knowledge in Collateral Management
Excellent Communication skills are required
Must have relevant experience in Product Marketing
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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