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Director Of Product Marketing

Salary undisclosed

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Job Title: Director of Product Marketing

Location: Hybrid- Irvine, CA

Duration: 6+ Months CTH
Interview mode: Video

Job Description:

About the job

The Product Marketing Director will be a key leader in shaping the narrative of our technology products by combining strategic marketing acumen with creative vision. This role will oversee the development and execution of innovative marketing strategies that drive product awareness, adoption, and customer loyalty. The Director will lead a multidisciplinary team of marketers, designers, and content creators to deliver compelling and cohesive brand experiences across all channels.

Key Responsibilities:

Strategic Leadership:

Develop and execute comprehensive product marketing strategies that align with the company's business objectives and target market.

Collaborate with product management, sales, and engineering teams to define product positioning, messaging, and go-to-market plans.

Monitor market trends, customer insights, and competitive landscape to adjust strategies accordingly.

Drive product launch initiatives, including campaign planning, content creation, and cross-functional coordination.

Creative Design Oversight:

Lead the creative vision for product marketing campaigns, ensuring a consistent and impactful brand message.

Oversee the creation of high-quality marketing materials, including digital assets, videos, infographics, and presentations.

Collaborate with the design team to produce visually engaging and user-centered creative content that enhances the customer journey.

Ensure all creative output aligns with brand guidelines and effectively communicates the product's value proposition.

Team Leadership

Manage, mentor, and inspire a team of marketing professionals, including product marketers, designers, content creators, and project managers.

Foster a collaborative and innovative team environment, encouraging creativity and professional growth.

Set clear performance goals, provide regular feedback, and conduct performance evaluations.

Build and maintain strong relationships with internal stakeholders and external partners.

Cross-Functional Collaboration:

Work closely with the product management team to align marketing strategies with product roadmaps and feature releases.

Partner with sales teams to develop enablement tools and materials that drive product adoption and sales effectiveness.

Collaborate with the analytics team to measure and optimize marketing performance, making data-driven decisions to improve ROI.

Budget Management:

Develop and manage the product marketing budget, ensuring resources are allocated efficiently across campaigns and projects.

Monitor spending and provide regular updates on budget performance to senior management.

Innovation & Continuous Improvement:

Stay updated on the latest marketing technologies, tools, and trends, and recommend innovative approaches to enhance marketing effectiveness.

Lead initiatives to test new marketing channels, content formats, and creative concepts, fostering a culture of experimentation.

Qualifications:

Bachelor's degree in Marketing, Business, Design, or a related field; Master's degree preferred.

8+ years of experience in product marketing, with a strong focus on creative design within a technology company.

Proven track record of successfully leading product launches and marketing campaigns.

Strong leadership skills with experience managing and developing high-performing teams.

Exceptional communication, presentation, and storytelling abilities.

Proficiency in digital marketing tools, analytics platforms, and design software.

Ability to think strategically while executing tactically in a fast-paced environment.

Strong analytical skills with a data-driven approach to decision-making.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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