Marketing Lead
Salary undisclosed
Apply on
Original
Simplified
Who are we?
Fulcrum Digital is a leading business platform and digital engineering services company. We partner with global companies from diverse industries: fintech, insurance, higher education, and e-commerce.
Founded in 1999, Fulcrum Digital has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe and India. With expertise in digital transformation, machine learning and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.
Key Responsibilities:
- Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that enhance brand visibility, generate leads, and support overall business growth across target markets.
- Thought Leadership & Content Marketing: Spearhead content creation and thought leadership initiatives that position the company as an industry leader in digital transformation and technology consulting.
- Digital Marketing & Analytics: Oversee digital marketing channels (SEO, SEM, social media, email marketing) to drive traffic, engagement, and conversions. Regularly analyze and optimize campaign performance to improve ROI.
- Sales Enablement: Collaborate closely with the sales team to develop marketing materials, tools, and resources that enhance sales efforts and drive customer acquisition.
- Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive landscape changes that inform marketing strategies and business development efforts.
- Event Management & Industry Engagement: Plan and execute high-impact events, webinars, and industry engagements to promote the brand and increase visibility in key verticals.
- Team Leadership & Mentorship: Lead, mentor, and develop the marketing team, ensuring alignment with the company’s overall goals and fostering a high-performance culture.
- Budget Management: Manage and allocate the marketing budget efficiently, ensuring optimal resource allocation to maximize return on investment (ROI).
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- Minimum 7+ years of marketing experience, with a focus on demand generation and strategic marketing leadership in the IT services or technology sector.
- Strong expertise in digital marketing tools (e.g., Google Analytics, SEO, SEM, email marketing platforms) and data-driven decision-making.
- Proven track record in developing and executing successful marketing strategies, particularly in digital transformation and IT services.
- Exceptional communication and leadership skills, with the ability to collaborate across departments and engage stakeholders at all levels.
- Experience managing a marketing team and delivering measurable results in a high-growth environment.
- Strong analytical mindset, with the ability to translate data insights into actionable strategies and adjust campaigns for optimal performance.
Similar Jobs