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Marketing Specialist

Salary undisclosed

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Job Description

Job Description

A Well-respected personal injury law firm seeks an enthusiastic, creative, and detail-oriented Marketing Specialist. As Marketing Specialist, you will play a vital role in implementing strategies that resonate with our target audiences, enhance our brand identity and image, and elevate the firm's presence in the legal field.

Key Responsibilities:

  • Implement marketing and communications activities according to marketing plans
  • Develop and curate engaging and informative content in the brand voice for various marketing channels, including social media, website, and blog posts
  • Create marketing collateral, stationery, ads and profiles for trade publications
  • Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvements
  • Work with Partners, assist with the maintenance of the firm s website including content and digital strategy and updates, ensuring a consistent and engaging online presence
  • Maintain digital presence, including local listings, directories, and ads
  • Manage Google Ads, and adjust AdWords as needed
  • Support the gathering of client reviews and testimonials, and the development of case studies
  • Develop a deep understanding of our target audiences and market trends to inform brand strategy
  • Conduct competitor analysis to identify trends and opportunities for differentiation
  • Analyze firm performance and develop ideas for new marketing opportunities that align with firm and marketing strategies
  • Maintain the firm s brand across all applications using established guidelines
  • Coordinate sponsorship of and participation in charitable, community, and industry events
  • Additional responsibilities as required to meet the needs of the business

Qualifications:

  • Bachelor's Degree in Marketing, Communications, or a related field, Google IT platform Certified
  • 2 to 4 years of marketing experience, preferably in a professional services organization; legal industry experience a plus
  • Excellent written and verbal communications skills, including superb attention to grammar, spelling and vocabulary
  • Analytical mindset with the ability to interpret data and draw actionable insights
  • Clear understanding of emerging tools and trends in marketing, digital communications and social media
  • Detail-oriented with the ability handle changing priorities with finesse, juggle multiple tasks, and manage time well
  • Self-motivated and able to work with minimal direction
  • Flexibility to work additional hours as necessary
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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