Digital Marketing Test Lead

Title: Digital Marketing Test Lead

Duration: 6 Months Contract

Location: 100% Remote EST Time zone

Job Description

The Digital Marketing Test Lead develops and owns the execution of all tests across multiple platforms such as Google, Meta, Bing, LinkedIn, and Reddit. The ideal candidate for this role brings a "can do" mindset and is not afraid to "roll up their sleeves" to learn and apply industry best practices in campaign & account performance to strive for higher standards.

Duties and Responsibilities

Collaborates with test and agency leads to design and execute test campaigns

Owns end-to-end design & execution (e.g., define audience & budget, identify creative needs) in partnership with internal and external partners

Identifies roadblocks and facilitates solutions to deliver testing throughput

Responsible for monitoring and ensuring quality of tests

Creates and maintains artifacts for testing (e.g., test briefs)

Create campaigns and implement updates to campaign parameters on digital marketing (e.g., Google, Bing, and Meta)

Ensures the quality and performance of campaigns through rigorous in-platform QA (e.g., audiences, location, headlines & descriptions, URLs)

Troubleshoots issues and develops solutions in collaboration with internal (e.g., analytics) and external stakeholders (e.g., agencies, Google / Meta)

Performs analyses to uncover opportunities to further improve the account across tactics (e.g., search, retargeting, new customer acquisition) and supports ideation and refinement of testing hypotheses

Tests new products and optimizes tactics to enhance campaign effectiveness

Proactively monitors campaign performance metrics (e.g., spend, attributed ROAS) and works with internal and external partners to implement adjustments to optimize performance

Stays up to date with latest trends & knowledge in the industry

Acts as a thought partner for test leads and pod leads to define & execute on testing roadmap that ladders up to the organization's key strategic goals

Collaborates with measurement lead to deep dive on test measurement, conducting analyses and forming hypotheses from test learnings and results to iterate on campaign optimization

Manages multiple projects and meet deadlines in a fast-paced environment.

Qualifications

3+ years of relevant work experience in digital marketing across multiple platforms (e.g., Google, Meta, Bing, LinkedIn, Reddit)

Knowledge of digital marketing concepts (e.g., tROAS, CPC, diminishing return), tactics (e.g., search, retargeting, acquisition) and campaign components (e.g., audience, ad sets, ad groups)

Experience with optimizing & managing accounts and campaigns (e.g., tROAS, spend mix) to achieve the highest marketing ROI (i.e., highest incremental ROAS)

Familiarity with various testing and optimization methodologies (e.g., A/B, geo test)

Agile mindset and domain-specific expertise to support backlog development and resolve blockers

Creative problem solving able to develop mitigation plan to ensure on-target delivery of campaigns / experiences

Strong team player, collaborator, and individual contributor

Strong communication skills with ability to translate technical insights to actionable next steps

Strong problem solver with ability to implement solutions and manage progress

Analytical and data-driven, with ability to use data to make decisions, draw insights

Strong attention to details and commitment to quality assurance

Bonus Points If You Have:

Certification in Google Ads / Meta Media Buy / Bing Ads

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.