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CMO - Influencer Marketing

  • Full Time, onsite
  • 6Profiles Health Consulting
  • Washington DC-Baltimore Area, United States of America
Salary undisclosed

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A premier influencer marketing agency seeks a results experienced and visionary Chief Marketing Officer (CMO) to drive our influencer marketing initiatives and elevate our brand’s market presence. As a CMO, you will lead and oversee all marketing efforts, including brand strategy, content creation, digital campaigns, and influencer partnerships. This role demands a seasoned leader who can blend creativity with data-driven insights, developing innovative strategies to expand our influence and foster long-term growth.

Key Responsibilities:

  • Define and execute the brand’s overall marketing and influencer strategy, ensuring alignment with business goals.
  • Drive multi-channel campaigns that maximize customer engagement, brand awareness, and lead generation.
  • Build and lead a high-performing marketing team, nurturing talent in digital marketing, content, branding, and influencer partnerships.
  • Leverage data analytics to optimize campaign performance and guide strategic marketing decisions.
  • Identify and foster strategic relationships with key influencers and brand ambassadors.
  • Conduct market and competitor analysis to stay ahead of industry trends and inform strategic initiatives.
  • Manage and optimize the marketing budget, ensuring effective ROI for all campaigns and partnerships.

Qualifications:

  • 10+ years of experience in marketing, with at least 5 years in a leadership role within influencer marketing or a closely related field.
  • Proven track record in driving brand growth and managing high-impact marketing campaigns.
  • Strong understanding of influencer marketing trends and digital media platforms.
  • Exceptional analytical skills with experience in using data to guide decisions and optimize performance.
  • Outstanding leadership and team management abilities.
  • Strong communication and interpersonal skills, with experience presenting to executive teams and stakeholders.
  • Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree is a plus.

What We Offer:

  • An opportunity to shape the brand’s vision and strategy within a fast-growing influencer marketing industry.
  • A collaborative, innovative work culture with a talented, passionate team.
  • Competitive salary and benefits package, with performance-based incentives.

If you’re a strategic thinker with a passion for influencer marketing and a knack for creating engaging, impactful campaigns, we’d love to hear from you!