Roller Product Manager
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The Product Manager "heavy Equipment" for Compaction Machines at SANY America, Peachtree City, Georgia is responsible for the end-to-end management of the soil and asphalt compaction product line. This includes product strategy, development, launch, and life-cycle management. The role requires a blend of technical knowledge, business acumen, and customer-focused mindset to drive product success and meet market demands.
Key Responsibilities:
Product Strategy and Planning:
- Develop and execute the product strategy for soil and asphalt compaction machines, aligning with overall business objectives.
- Conduct market research and competitive analysis to identify market opportunities and customer needs.
- Define product vision, roadmap, and specifications.
Product Development:
- Collaborate with engineering, design, and manufacturing teams to ensure product development aligns with market requirements and timelines.
- Manage the product development life cycle from concept to launch, ensuring quality and performance standards are met.
- Oversee prototype development, testing, and validation processes.
Product Launch and Marketing:
- Develop and implement go-to-market strategies for new product launches.
- Coordinate with marketing and sales teams to create promotional materials, training programs, and sales tools.
- Conduct product demonstrations and provide technical support to the sales team and customers.
Customer Engagement:
- Engage with customers to gather feedback, understand pain points, and identify opportunities for product improvements (Voice of Customer).
- Build and maintain strong relationships with key customers, industry partners, and stakeholders (Voice of Business).
- Address customer inquiries, issues, and concerns in a timely and professional manner.
Product Life-cycle Management:
- Monitor product performance and market trends to ensure competitiveness and profitability.
- Provide pricing and profitability studies and create sales targets that support the marketing strategy.
- Implement product enhancements and updates based on customer feedback and market analysis.
- Manage product discontinuation and transition plans as needed.
Cross-functional Collaboration:
- Work closely with supply chain, finance, and operations teams to ensure product availability and cost management.
- Coordinate with regulatory and compliance teams to ensure all products meet industry standards and regulations.
- Collaborate with international teams to align global product strategies and initiatives.
Qualifications:
Minimum of 5 years of experience in product management, preferably in the compaction, construction equipment, or heavy machinery industry.
- Strong technical background with knowledge of soil and asphalt compaction machines and related construction equipment.
- Proven track record of successfully managing products from concept to launch.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and customers.
- Ability to travel domestically and internationally as required.
Education:
Bachelor’s degree in Engineering, Business Administration, or a related field. MBA or advanced degree preferred.