Grassroots Marketing Manager

Grassroots Marketing Manager for High Growth Canna*** Flavor & Aroma Company!

We are True Terpenes. We fuel the world’s most exciting canna*** products through our constantly-evolving portfolio of flavors and solutions.

We are looking for a Grassroots Marketing Manager who is inspired by the possibilities in the canna*** space to join our world-class Marketing team and collaborate with Sales, Product, and Customer Experience.

You will execute the strategy for Social Media, Community Building, and Relationship Development, centered on proactive engagement with key decision-makers and influencers within the canna*** industry. Your approach includes personalized outreach on social media platforms like LinkedIn and Instagram to build relationships, initiate conversations, and generate leads that directly feed into the sales pipeline. Additionally, to create organic content, amplify word-of-mouth, and strengthen community ties, you’ll identify and nurture brand advocates within the cannabis community, such as loyal customers and influencers. It is a huge plus if you have an understanding of canna*** culture, industry trends, and brands to create meaningful and authentic online engagement that builds our brand and gives our talented product innovation team insight into what’s around the corner.

On-the-ground activation and guerrilla marketing efforts complement these digital initiatives, including field marketing campaigns, event activations, and sampling programs aimed at capturing leads at industry events and trade shows.

While we operate with a hybrid onsite/remote, ideally, you are in the Portland Oregon area so you can come onsite to collaborate with the creative team, prepare for events, and plan and capture regular content at our state-of-the-art headquarters.

True Terpenes is on a fast-growth trajectory. This position is offered with a competitive base salary and bonus. The salary range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on experience, knowledge and skills. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

We are proud to have been recognized as one of the 2023 and 2024 Best Places to Work in Oregon and SW Washington by Portland Business Journal as well as America’s Top Canna*** Employers 2022.

About True Terpenes

Operating out of Hillsboro, OR, True Terpenes is the industry’s leader for custom terpene blends and the benchmark for safety, innovation, and advocacy, with over 20,000 clients in fifty countries. Our products are tested to the most demanding safety standards available. Formulated, blended, packed, and labeled in cGMP facilities following FSP (Food Safety Plan) and ISO quality standards. Through our commitment to curating a library of detailed plant analytics and extensive on-site research and development, True Terpenes has positioned itself as an industry expert and trusted producer of botanical and hemp-derived terpene blends and flavor solutions, particularly for quality-driven developers at all production scales.

What You Will Bring

• 3+ years of experience in grassroots marketing, influencer engagement, or social media management, preferably within the cannabis industry.
• Proven track record of building successful influencer and community partnerships that generate real results for B2B marketing.
• Strong understanding of social media platforms, including LinkedIn, Instagram, TikTok, YouTube, and X.
• Skilled in writing on-brand and engaging social media captions in brand voice and appropriate to each channel. Excellent written and verbal communication skills, with the ability to craft authentic, engaging content that resonates with the cannabis community.
• Experience in planning and executing trade shows, PR events, and local marketing activations.
• Strong project management skills, capable of managing multiple projects simultaneously in a fast-paced environment.
• Familiarity working with AI tools, including ChatGPT and Custom ChatGPTs, for content generation, community engagement, and marketing automation.
• Video, photography, editing, and graphic design skills appropriate to social media content creation.
• Experience with various graphic design and content creation platforms needed to create, execute, and manage a best-in-class social media marketing program, including Adobe Creative Suite (Photoshop, InDesign, Illustrator, Audition, and Premiere Pro or iMovie) and others.
• Strong analytical skills and capabilities, including experience using a variety of marketing technologies and platforms such as Google Analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, and social media management platforms such as Pardot, Hubspot, Marketo, Hootsuite, or similar tools.

What Makes for Success at True Terpenes

• The Star of the Team Is the Team: Lift each other up to achieve great things.
• Let Purpose Fuel Your Work: Connect with your why and choose your path.
• Speak Up: Be courageous and move forward with curiosity and respect.
• Adapt with an Open Mind: Change is constant: keep moving.
• Continuous Improvement: Do your life’s best work, every day.

EEO Statement

At True Terpenes, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. True Terpenes is proud to be an equal opportunity employer.