Experimental Paid Media Analyst (Creative Strategy & Testing)
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Job Description
We are seeking an Experiential Designer & Analyst to spearhead creative performance analysis and testing across paid social media platforms like Meta, TikTok, LinkedIn, and others. In this role, you will be responsible for both analyzing data and formulating creative testing strategies to improve campaign outcomes. You will be a key player in interpreting performance metrics, proposing creative optimizations, and ensuring data-driven decisions lead to successful campaigns.
Key Responsibilities
Creative Testing & Strategy: Design and implement creative tests, including A/B testing and multivariate testing, to optimize performance for paid social campaigns.
Data-Driven Analysis: Serve as the primary analyst responsible for reviewing creative performance metrics (e.g., CTR, CPA, engagement rates). Use these insights to make recommendations for creative improvements and new test proposals.
Performance Reporting: Regularly report on the effectiveness of creative assets and campaign tests, identifying patterns and areas for optimization.
Conceptual Proposals: Lead the ideation and proposal of new creative concepts based on data analysis, working closely with design and media teams.
Trend Analysis: Stay ahead of industry trends, particularly on Meta, LinkedIn, and TikTok, to introduce innovative creative formats and experiences.
Collaboration: Work with media buyers and creative teams to align creative strategies with overall media and business goals, ensuring continuous performance improvements.
End-to-End Ownership: Own the full lifecycle of creative performance analysis, from initial data collection and hypothesis formulation to testing and optimization.
We are seeking an Experiential Designer & Analyst to spearhead creative performance analysis and testing across paid social media platforms like Meta, TikTok, LinkedIn, and others. In this role, you will be responsible for both analyzing data and formulating creative testing strategies to improve campaign outcomes. You will be a key player in interpreting performance metrics, proposing creative optimizations, and ensuring data-driven decisions lead to successful campaigns.
Key Responsibilities
Creative Testing & Strategy: Design and implement creative tests, including A/B testing and multivariate testing, to optimize performance for paid social campaigns.
Data-Driven Analysis: Serve as the primary analyst responsible for reviewing creative performance metrics (e.g., CTR, CPA, engagement rates). Use these insights to make recommendations for creative improvements and new test proposals.
Performance Reporting: Regularly report on the effectiveness of creative assets and campaign tests, identifying patterns and areas for optimization.
Conceptual Proposals: Lead the ideation and proposal of new creative concepts based on data analysis, working closely with design and media teams.
Trend Analysis: Stay ahead of industry trends, particularly on Meta, LinkedIn, and TikTok, to introduce innovative creative formats and experiences.
Collaboration: Work with media buyers and creative teams to align creative strategies with overall media and business goals, ensuring continuous performance improvements.
End-to-End Ownership: Own the full lifecycle of creative performance analysis, from initial data collection and hypothesis formulation to testing and optimization.
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