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Senior Market and Competitive Industry Analyst

  • Full Time, onsite
  • Hyundai America Technical Center, Inc. (HATCI)
  • On Site Hybrid, United States of America
Salary undisclosed

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Job Description

Job Description

Hyundai KIA America Technical Center, Inc (HATCI) is looking for a Senior Market Analyst at our Ann Arbor, MI facility that will do the following but not limited to:

  • Market Analysis coordination, execution, and reporting of the Automotive industry in U.S., Canada, Mexico and Brazil
  • Lead key internal reports - Sales, Auto Shows, Trends, OEM Summaries, Segment Overviews
  • Prepare technical reports and present findings to Senior Management.
  • Monitor current Economic and Automotive Industry indicators
  • Lead and coordinate Benchmarking activities and reports internal to HATCI:
    • Arrange for vehicle rental or acquisition and establish internal benchmarking schedule within Product Planning and with functional teams
    • Work with functional teams to establish property needs and timing needs
    • Prepare technical reports and present findings to senior management. At a minimum, provide format for summary reporting to functional teams, collect summaries, compile summaries (back-end of report), create overview (front-end of report), and coordinate presenters to senior management
  • Collaborate within other Product Planning teams:
    • Light Vehicle planning team in identifying competitive set, target customers, and possible impacts on current and future vehicles and industry trends
    • Advanced Technology & Innovation team in identifying possible impacts on future Product Strategy & Technology trends.
    • Support Cross-line Planner on wide-ranging studies focused on features/technology/execution strategies across corporate & brand lineups
    • Consult with Sales Affiliates on appropriate responses
  • Data analysis expertise in data manipulation, observations, insights, recommendations and reporting with experience in:
    • Creating advanced powerpoint presentations which tell the industry story
    • Handling data sets: mTab, excel, SPSS, pivot tables
    • Automotive data: AutoPacific, IHS, Bloomberg, IQS, CR, KBB, Edmunds, other
  • Investigate media and customer responses to understand "soft" issues related to Vehicles, Powertrain, Technologies, and Features
  • Attend & integrate learnings from appropriate auto shows, and industry conferences
  • Manage longer and in-depth projects, alongside quick-hit ad hoc requests.
    • Embrace new projects (areas outside of expertise) comfort with some level of ambiguity
    • Willingness to switch focus to assist with team initiatives/deliverables, contribute to group work/reports
    • Willingness to manage approval process and work within corporate systems, ask for assistance, ask questions, follow formats
  • Possible travel up to 20% of time domestically and internationally

What We Offer:

  • Zero-dollar employee premiums on Medical, dental, and vision for you and your family
  • 100% employer-paid disability and Life insurance
  • Generous paid Time Off including vacation, sick, and abundant holidays
  • A Global Environment that fosters diversity
  • Competitive Salaries
  • Retirement savings and planning benefits
  • Flexible work hours, and hybrid work schedule options
  • Access to Health savings accounts and flexible spending accounts


Required Experience:

  • Bachelor's degree in appropriate Engineering, Business, Data Science, Social Science or other applicable field of study
  • 5-10+ years of experience in Industry Analysis, Benchmarking, Innovation, Market Research, or Product Planning, ideally in the automotive industry
    • Some automotive experience, including but not limited to: Vehicle evaluation, component testing or teardown, competitive intelligence, program management, customer research, forecasting, strategic planning, quality, vendor management
    • Experience with data analysis. Particularly valuable would be experience with: IQS, NVCS, AutoKnowledge, AutoSource, AutoPacific, mTab and secondary research
    • Expert level of PowerPoint. Comfortable with Excel including pivot tables
    • Proven communication skills, report development, coordination of cross-functional teams, and presentation skills
  • Valid Driver's License and satisfactory driving record
  • Candidates applying for positions with Hyundai Kia must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
  • HATCI is an Equal Opportunity Employer including Disabled and Veteran. VEVRAA Federal contractor


Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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