Director, Digital Marketing

Job Summary

Reporting to the Chief Marketing & Communications Officer, the Director, Digital Marketing helps to lead the vision and overall strategy for the digital experience of our stakeholders --including students, alumni and the business community. This includes continual review of information architecture and technology to ensure a dynamic and satisfying user experience across all HBS web/mobile properties and collaborating with the team to better leverage digital engagement in the School's[MC1] marketing initiatives. The Director will also assess digital media practices across the school, setting priorities, defining and implementing standards and guidelines, and leading across the HBS organization to ensure that digital standards and practices are understood and adopted.

Position Description

• Oversee the user's experience on the top tier websites. Offer oversight and input to improve the user experience for visitors to the Harvard Business School (HBS) website and its various properties. Identify opportunities to better leverage templates and patterns and lead efforts to ensure an on-brand, dynamic, and satisfying user experience across all HBS web/mobile properties. Assess top-level information architecture on and best practices for extending that across all web properties and mobile experiences.
• Manage development of digital experience projects, e.g., specific web sites, mobile, native app, campus maps, etc.
• Be an active leader and expert resource on trends, methods, and measurement techniques. Provide insight and counsel on the most effective digital experience approaches for clients across the School. Offer guidance and expertise in areas such as search engine optimization, content marketing, measurement and reporting.
• Assist business units as needed in developing digital strategies that improve performance. Meet regularly with internal clients to understand their goals and objectives. Recommend strategies and technology that improve lead generation, application rates, online giving, online readership, and improve return on advertising spend.
• Launch and support new digital marketing technologies. Identify digital platforms or services that meet the needs of many clients. (Current tools include: Optinmonster, Fullstory, Siteimprove, Convert.com, Form Assembly, among many others.) Negotiate agreements, coordinate implementation, promote internal adoption, and provide ongoing support as lead administrator of these tools.
• Manage full-service email marketing resource for internal clients. Manage email marketing coordinator to support email newsletter requests with a same-day response. Create email templates, update email messages, manage contact list, schedule deliveries, provide strategic best practices, and provide training for power users.
• Manage full-service analytics & UX resource for internal clients. Manage analytics resource to support school-wide marketing analytics (Google Analytics) and dissemination of data and insights. Consult and provide expertise on Marketing Insights program use to conduct ongoing data & user experience. Distill trends and insights to inform content strategy or technical adjustments. Work with team to conduct rigorous A/B testing and user research. Knowledgeable on tagging and conversion tracking to improve data collection.
• Manage web strategy resource for internal clients. Manage strategy resource to support client requests related to web content. Identify opportunities for training using the new CMS coupled with the design system. Advise on content modeling within the CMS to make content editing intuitive.
• This role is responsible for other duties as assigned.

Additional responsibilities are listed in the Additional Qualifications section below.

Basic Qualifications

• BA/B.S. with emphasis on marketing/communication.
• 10+ years increasingly responsible experience managing digital projects in complex environments, and preferably in the marketing sphere.

Additional Qualifications and Skills

• Demonstrated success in the integration of digital media and traditional marketing, with a focus on performance and outcomes.
• Proven abilities in combining digital strategy and experience design with technology, leveraging best practices and industry standards.
• Expertise in information architecture for the digital landscape.
• Knowledge of web-enabled technologies and existing and emerging trends in desktop and mobile.
• Knowledge of content management systems, CRM, and marketing automation tools.
• Knowledge of web metrics and analytics.
• Ability to plan and manage multiple projects simultaneously and balance priorities.
• Outstanding communication, interpersonal, and management skills.
• Ability to think strategically and act tactically.
• Ability to develop and win support for a cooperative vision.
• Demonstrated effectiveness in leading projects that cut across the organization.
• Ability to provide superior client service to all levels of the organization with diplomacy, tact, and confidence.
• Exceptional attention to detail.
• Broad knowledge of issues and culture of higher education institutions.

Additional duties and responsibilities include, but are not limited to, the following:

• Cross-department Collaboration:
  • Co-manage School-wide implementation and transition to new CMS (in partnership with colleagues in Information Technology (IT) and Baker Library), including architecting CMS editor experience, managing new support model, and triaging website editor support and requests.
  • Act as project lead for school-wide CRM/Marketing Automation program and subject matter expert for integrations to CRM, maximizing client value, and managing system and communication governance.
  • Work closely with the IT department to ensure the security, scalability, and compliance of digital marketing technologies and platforms, especially regarding data privacy and cybersecurity measures.
  • Collaborate with Baker Library to enhance digital tools and resources that support knowledge dissemination and facilitate the research needs of students, alumni, and faculty.
  • Work in collaboration with Baker Library stakeholders to ensure that digital marketing strategies align with the academic and research strategy.
  • Develop metrics for evaluating the success of digital initiatives in collaboration with IT and Baker Library, including user engagement with academic resources and the performance of shared digital platforms.

Additional Information

This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite a minimum of 3 days per week and departments provide onsite coverage Monday - Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here .

About Us

Founded in 1908 as part of Harvard University, Harvard Business School is located on a 40-acre campus in Boston. Its faculty of more than 250 offers full-time programs leading to the MBA and PhD degrees, as well as more than 175 Executive Education programs, and Harvard Business School Online, the School's digital learning platform. For more than a century, faculty have drawn on their research, their experience in working with organizations worldwide, and their passion for teaching, to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will go on to shape the practice of business and entrepreneurship around the globe.

Benefits

We invite you to visit Harvard's Total Rewards website ( ) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

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