Marketing Specialist

Your tasks

Position Overview: We are looking for an innovative and proactive Marketing Specialist to join our team. As we expand our Digital Tin product in the North American region, this role will focus on planning and executing marketing events, managing our social media presence and content, and effectively positioning our products in the market. The ideal candidate will be a strategic thinker, with hands-on experience building brand awareness and driving customer engagement through diverse marketing channels for technology products.

Key Responsibilities:

• Event Planning and Management:
  • Plan, coordinate, and execute marketing events (trade shows, Events & conferences, product showcase, webinars, etc.)
    • Collaborate with vendors, sponsors, and internal teams to ensure successful event delivery and maximize ROI.
    • Derive the marketing budget for events and social media campaigns, ensuring efficient allocation of resources to customer engagement and lead generation.
• Social Media and Communication:
  • Work with the global sales and marketing team and deploy comprehensive social media content to enhance brand visibility, engage with customers, and drive traffic to our website and LinkedIn.
  • Create, curate and manage published content across all online platforms in coordination with the global marketing team (currently LinkedIn and website).
  • Monitor social media trends and derive engagement metrics to optimize content and strategies.
• Branding and Positioning:
  • Understand target audiences and competitor positioning - derive a plan to position the product against the competitors - where and how.
  • Understand customer personas and coordinate for compelling marketing collateral, including brochures, presentations, and online content, to support sales initiatives.
• Collaboration and Communication:
  • Work closely with the sales team to ensure alignment on product positioning and messaging.
  • Communicate marketing initiatives and results to stakeholders and provide recommendations for future strategies.
• Analytics and Reporting:
  • Analyze and report on the effectiveness of marketing campaigns, events, and social media initiatives using key performance indicators (KPIs) to inform future strategies.

Your profile

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in marketing or a related field is expected.
• Must have experience in working with technology products and in various marketing roles (e.g., digital marketing, brand management, market research).
• Experience in working on B2B marketing for tech products in manufacturing segment is preferred.
• Data Analysis: Ability to analyze market trends and consumer behavior through analytics tools.
• Communication: Strong verbal and written communication skills are essential for creating effective marketing campaigns and collaborating with cross-functional teams.

Preferred Qualifications:

• Master's degree is a plus.
• Digital Marketing: Proficiency in SEO, PPC, social media, email marketing, and content marketing.
• Marketing Software: Familiarity with CRM software (e.g., HubSpot), email marketing platforms, and other marketing automation tools.
• Creative Thinking: Ability to think creatively to develop unique marketing strategies.
• Project Management: Organizational skills to manage multiple projects and campaigns effectively.

Contact & additional information

EEO/OFCCP: Bosch is an equal opportunity employer and makes all employment decisions on the basis of merit. Bosch is fully committed to compliance with all applicable laws providing equal employment opportunities and to providing equal employment opportunity to all associates and applicants for employment without regard to race, gender, sex, pregnancy, childbirth (or related medical conditions, including but not limited to, lactation), national origin or ancestry, religion, gender identity, sexual orientation, age, disability, veteran status, genetic information or any other characteristic protected by law.

This equal employment opportunity policy applies to all terms and conditions and aspects of employment including, but not limited to, recruitment, hiring, retention, training, placement, promotion, advancement, transfers, job assignments, layoffs, leaves of absence, termination, and compensation. Our management team is dedicated to this policy with respect to all aspects of employment.

Bosch is dedicated to maintaining compliance with all federal, state, and local law, including but not limited to, affirmative action plan requirements, EEO-1 and VETS-4212 reporting, and I9 / work authorization guidance.

*Bosch adheres to Federal, State, and Local laws regarding drug-testing. Employment is contingent upon the successful completion of a drug screen and background check. Candidates who have been offered the position must pass both screenings before their start date.

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

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