GTM Operations Lead

GTM Operations Lead

Company: Freeplay

Location: Boulder/Denver, CO (Hybrid or Full-time in office) or SF Bay Area, CA (Remote) with the ability to meet in person in Boulder, CO every 6 weeks.

Reports to: CEO

Compensation: ~$140K - $160K Salary + Bonus + Meaningful Equity

Join Us to Build the Revenue Engine at a Fast-Growing Generative AI Startup!

The Opportunity

Were seeking an ambitious, passionate and highly organized GTM Operations Lead to get hands-on, supporting sales activity and growing the revenue organization. Its a chance to partner closely with the CEO on high priority GTM initiatives, from the tactical work to close deals to setting up the structures and processes to support future hires as we grow. Youll tackle special projects and work on new priorities as they emerge think of the job like a Chief of Staff role, but entirely GTM focused.

About Freeplay

Freeplays platform empowers development teams to confidently experiment, test, monitor, and enhance their AI features enabling teams to collaboratively develop and refine production-ready features with confidence and speed. Read more about our values here: https://freeplay.ai/about

Your Mission

In this (currently) founder-led Sales organization, you will work directly with the CEO on the highest-priority work to grow the business and the GTM organization. Youll get hands-on to support closing deals, maintain strong processes and data hygiene, tackle special projects, and develop the strategies and processes necessary to scale. Youll focus first on building the revenue engine, including the operational infrastructure to support growing new sales and account management/expansion. As the company grows, your role will have the opportunity to evolve, including priority growth areas such as customer success, self-serve/PLG strategies, partnerships, new market development, etc. This is a hands-on role for someone who gets as excited about crushing the details of day-to-day execution as they do about high-level strategic work.

About You

Hard working, efficient, and curious with an entrepreneurial spirit and a genuine desire to learn about growing startups, and about generative AI.

Mid-level in your career, with 3-7 years in a GTM role (sales, customer success, RevOps, etc.) within a startup, SaaS, technology, or complex consulting environment.

Proven project management and operations skills, with a track record of building operational processes and managing multiple initiatives simultaneously.

Exceptional written and verbal communication skills, capable of crafting professional customer-facing materials such as sales decks, proposals, and emails.

A strong analytical mindset and experience in tracking, reporting, and optimizing processes and KPIs.

Bonus Points if You Have Some Of The Following

An MBA or equivalent business experience.

Experience wearing numerous hats at a high-growth tech startup.

Experience in software or technology sales (with significant operations focus), customer success, or sales operations, with familiarity in managing CRM systems and sales processes.

A demonstrated ability to collaborate cross-functionally with marketing, product, and engineering teams to align goals and drive results.

Prior experience supporting or leading strategic initiatives like go-to-market strategy development, market expansion, or Product-Led Growth (PLG) execution.

Prior experience with generative AI and/or developer products.

Experience leading and/or supporting B2B enterprise sales efforts, building relationships, and closing deals with technical decision-makers (CTO, Head of Product, and VP of Engineering) though this initial role is not quota-carrying.

Compensation

Competitive salary commensurate with experience ($140-160K), Bonus, and significant Equity package

Benefits including medical, dental, vision

Top of the line hardware brand new MacBook, monitor, peripherals

Four weeks Paid Time Off per year (and we actually want you to use it!)