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Communications Manager

Salary undisclosed

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Job Description

Job Description
Salary:

About Gather25

The vision of IF:Gathering is to equip people around the world with gospel-centered resources, events, and community so that they may learn about who God is and disciple others right where they are. We believe discipleship is the way Jesus said the world will change.

To this end in 2025, Gather25 will hold an unprecedented event to mobilize the Church to reach the world so that every person on earth may know Jesus. On March 1st 2025, for 25 hours, we will gather the global Church across five continents for prayer, repentance, and commissioning in an event called Gather25.

During those 25 hours, we will host five live events, as well as a free live stream, in order to mobilize the 2.5 billion Christians on earth to participate in the mission of God and go and make disciples of the 5.5 billion people who don t have a relationship with Jesus.

Job Summary

The Communications Manager will be responsible for developing and executing strategic communications initiatives with a focus on email marketing and project management for various initiatives. This role requires a versatile marketing professional with a deep understanding of integrated marketing communications, audience segmentation, and campaign performance analysis. The ideal candidate will bring a diverse marketing background and demonstrate expertise in crafting and optimizing email marketing strategies and project management.

Reports to: Digital Marketing Director

Core Responsibilities

  • Develop and implement a comprehensive communications plan to take the I m In email list and guide them towards becoming Gather Groups hosts
  • Design and execute email marketing campaigns that engage target audiences (event attendees, Gather Group hosts, donors, etc.), drive conversions, and enhance customer retention
  • Manage email calendars, content creation, and segmentation strategies
  • Collaborate with cross-functional teams (storytellers, copywriters, etc.) to create compelling messaging and content for newsletters, promotional emails, drip campaigns, and automated email flows
  • Monitor and analyze email performance metrics, identifying areas for optimization to improve open rates, click-through rates, and overall engagement
  • Work with the graphic design team and brand team to continue improvements in the overall look, feel, and design of email communication
  • Lead the development of advanced audience segmentation strategies to deliver personalized and relevant content to different customer segments
  • Coordinate and oversee communications projects from concept to completion, ensuring alignment with organizational goals, timely delivery, and adherence to budget and resource constraints
  • Collaborate with the Director of Brand Strategy to define project goals, objectives, and requirements
  • Develop comprehensive project plans, including strategies, campaign briefs, timelines, milestones, and resource allocation
  • Manage digital asset creation and organization for the live 25 hr broadcast event, including working with designers to create and edit slides
  • Work with designers and the event team to manage asset creation for broadcast event signage templates

Qualifications:

  • Bachelor s degree in Communications, Marketing, or related field
  • 5+ years of experience in communications, marketing, or a similar role, with a strong emphasis on non-profit and email marketing and strategy
  • Self-starter and problem solver; agile and flexible in a fast-paced, dynamic environment
  • Experience in online donor cultivation, solicitation, and stewardship preferred
  • Proven experience developing and managing email marketing campaigns, including familiarity with email platforms like Keap, Mailchimp, HubSpot, or similar
  • Strong copywriting and editing skills, with the ability to tailor messaging to diverse audiences
  • Analytical mindset with experience interpreting data and using insights to refine strategies
  • Exceptional interpersonal and communication skills, both written and verbal
  • Excellent project management skills and attention to detail
  • Ability to work independently and collaborate effectively with cross-functional teams
  • Strong understanding of strategic communication principles and best practices
  • Ability to think critically, solve problems, and make informed decisions under pressure
  • Discretion and confidentiality
  • Ownership and maturity
  • Personal thriving relationship with Jesus Christ
  • Passion for discipleship and evangelism
  • Lives in or willing to relocate to Dallas, T
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