Digital Marketing Specialist

OVERVIEW

The Digital Marketing Specialist is responsible for managing and executing all digital campaigns for StoreForce and ThinkTime, including SEO, SEM, PPC, and emails. The right candidate for this role should understand performance marketing and have the skills to execute across a variety of digital channels, including our websites, social media platforms, email, and more. The right candidate has experience executing digital campaigns in a B2B, SaaS marketing environment, and will be instrumental in driving our online presence, optimizing our marketing efforts, and contributing to a strong pipeline of qualified leads to fuel our sales team s success. This role is based in our Toronto office.

WHAT YOU'LL DO

Digital Marketing Manage, execute, and report on our digital marketing initiatives.

• SEO: Lead all SEO efforts to improve organic traffic, including keyword research, on-page and off-page optimization, as well as monitor search engine rankings. You will collaborate with the content team to ensure our digital content is optimized for search and helps drive top-of-funnel awareness.

• SEM and PPC: Manage paid search campaigns, retargeting campaigns, and display campaigns across Google and other platforms to maximize ROI. You will own the strategy and execution of our paid initiatives, including audience segmentation, keyword selection, and copy/layout creation (in collaboration with our content team) to increase lead generation, brand awareness, and ultimately revenue growth. Work with Pay-Per-Lead and Referral programs on networks like G2 and Capterra to help us optimize our bids and improve our directory/page performance.
• Website Management: Oversee the maintenance of the company websites (WordPress and Webflow), ensuring they are optimized for CRO, SEO, and B2B best practices. You will manage performance and will collaborate with the content team to ensure optimal user experience.
• Marketing Automation and Lead Nurturing: Oversee and maintain our marketing automation tools (HubSpot) to nurture leads through the funnel, integrating efforts with our CRM and working with our sales team to nurture prospects through the funnel.
• Content Collaboration: Work with the content team to ensure all marketing collateral such as whitepapers, blogs, webinars, videos, and more, are amplified through our digital distribution strategies. You ll ensure that these assets are SEO optimized and resonate with our audience.
• Analytics and Reporting: Track, analyze, and report on digital marketing performance including website, leads, CPA, conversions, and more.

QUALIFICATIONS

Competencies Required:

• Results Focused - Demonstrates a desire for achieving results; is energized by achieving the goal.
• Communication - Good oral and written communication skills. Able to deliver clear and concise information; demonstrates the ability to adapt to the audience.
• Detail Oriented - Able to think and articulate in very simple terms. Keen eye for detail and the ability to identify missing pieces. Organized and able to prioritize multiple responsibilities.
• Self-motivated - Identifies what needs to be done and takes action; contributes new ideas; looks for ways to add value.
• Agility - Able to manage multiple priorities and a complicated schedule; maintains focus and composure.
• Team Player - Collaborates with others; genuinely enjoys being a part of a team and shows support and interest towards co-workers.
• Integrity - Ethical and honest. Maintains principle when faced with challenge.

EXPERIENCE / KNOWLEDGE

• Post-secondary education: University graduate marketing, communications or business;
• 5-7 years experience in marketing for a B2B technology company (retail technology an asset);
• Proven track record in SEO and PPC/SEM, email marketing, Google Analytics, Google AdWords, and Marketing Automation system (HubSpot), Google Console, SEMrush Google Tag Manager HTML, CSS, JavaScript, Salesforce, and ZoomInfo
• WordPress and Webflow experience and knowledge of front-end dev an asset.

WHY WORK WITH US AT STOREFORCE

StoreForce is growing quickly it s the kind of place you can make a real impact. We thrive on change, collaboration, and trust; And are fueled by a mutual passion for Specialty Retail. At StoreForce you ll have the chance not only to work with some amazing people, but also with some of the world s best retail brands.

We invest in our people, celebrate diversity, and foster a space for you to learn and grow, every day. Some of our employee s favourite workplace perks include:

• Flexible schedule and work from home policy
• Casual work environment in modern and bright office spaces;
• Employer-paid health benefits including a Health Spending Account;
• RRSP Matching with First Time Home Buyer support*
• Company paid training and professional development;
• Extended Long Weekends and Religious Observance Days
• Employee Referral Program
• Dedicated Employee Assistance Program (EAP)

*Speak with the HR Manager for full program details.

StoreForce is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment that is diverse and inclusive. This starts by welcoming and encouraging applications from all individuals including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.