Social Media Content Creator

Reporting the VP, Social & Content Strategy, this new social media role will facilitate an Always On day-to-day execution of content creation, with support social performance analytics and community management for the CareCredit social media accounts. This role will have a meaningful impact on the public-facing perception of the brand, driving audience awareness, consideration and engagement through thoughtful and relevant social media brand activity.

This role is a full-time contractor position requiring 40 hours per week availability with a long-term view convert into a salaried role.

Working cross functionally with the CareCredit Social Team, the ideal candidate has:

Excellent content creation skills.

Highlight skilled in communication and collaboration.

Compassion and patience when communicating with public-facing social users in comments and DMs.

A deep attention detail.

A displayed understanding of the role social media plays within a brand s storytelling and culture.

Responsibilities:

Day-to-day Always-On social content creation including but not limited to:

Collaborating and daily communication with the VP, Social & Content Strategy and the AVP, Organic Social Media roles inform CareCredit social content needs.

Ensuring social content creation projects are relevant and meeting the overall CareCredit social media strategy and holistic brand business goals.

Self-led project management of content projects.

Creation of consumer facing (B2C) social media content in the form of video, graphics, static and social-optimized copywriting including channel nuanced hashtag strategies.

Supporting the AVP, Organic Social Media role check on the content and posts as they publish live the CareCredit social profiles for any mistakes or glitches in the publishing process.

A daily reference CareCredit social performance metrics inform content creation strategies and execution.

Working with the VP, Social & Content Strategy role create new social analytics reporting processes and systems.

Supporting the CareCredit Social Team in monitoring community management streams for:

Social post comments.

Channel DMs.

Social listening around user-generated conversation about the CareCredit brand through social pages and review sites.

Respond consumer feedback on behalf of the brand on owned social media accounts, maintaining the CareCredit brand social voice and tone.

Regularly monitoring the competitive space and being aware of relevant market changes.

Liaise with appropriate internal teams stay updated on new product features, seasonal messaging, and marketing ensure brand consistency and accuracy.

Make strategic content development recommendations that drive engagement and acquisition.

Working closely with the VP, Social & Content Strategy role for direction and guidance from the CareCredit social strategy including voice and tone and needed tactical approach.

Qualifications and Requirements:

4-6 years of consumer facing (B2C) social media content creation and analytics experience, including social-optimized copywriting along with video, graphic and static posts.

Proven and demonstratable experience using social media platforms YouTube, Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok.

Demonstrated passion for social media content, living and breathing current social content trends across Meta (FB & IG), LinkedIn, Pinterest and TikTok.

Proven and demonstratable ability move between real-time social content creation on short notice in a faster timeline, in balance with pre-planned content creation.

Proven and demonstratable experience in pre-planned and on-the-fly video production, editing, smart phone photography and content storytelling ta social consumer message and audience.

Proven and demonstratable experience using editing software's like Capcut, Meta IG & FB native app creation tools, TikTok native app creation tools, and Canva as four essentials, with bonus experience in Adobe Photoshop, Adobe Premier Pro, Final Cut brand similar content editing apps.

Experience sourcing and working with stock vide& photography footage.

Strong command of grammar in written form.

Proven and demonstratable understanding of how social copywriting differs from traditional marketing copywriting with strong skills in social channel nuanced captions and hashtag strategies.

Experience in repurposing/upcycling of existing content (vide& photography).

Clear and concise communication skills verbal and written.

Strong project management, organizational skills and data driven decision making with an ability manage multiple projects simultaneously.

A self-starter and collaborative team player with the ability self-lead or step into group collaborative environment as needed.

Undergraduate Bachelor s degree or, in lieu of a degree, and a high school diploma/GED.

The Ideal Candidate Will Have (Desired Skills):

Experience responding social media users and consumers in the specific brand appropriate social voice and tone on behalf of brand social media accounts.

Experience creating social content amplification strategies and calendars.

Experience and understanding of paid social media with ad management and audience development.

Ability make recommendations based on historical social performance data analytics, industry benchmarks, trends and research