Creator Relations Intern

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey.

Responsibilities

about how Panasonic is creating a better life, a better world.
to see how our employees are shaping the technologies that move us.

This internship will start immediately and last through at least Spring 2025.

What You'll Do:

As a Creator Relations Intern, you'll play a pivotal role in connecting Panasonic with top online influencers and creators.

Strategic Partnership Development

• Research and identify new influencers and creators who align with our brand values for product gifting initiatives.

Relationship Management

• Utilize our creator platform to manage introductions and ongoing communications with influencers and creators, fostering strong connections that encourage collaboration and engagement.
• Includes product seeding/sample distribution and tracking.

Content Management

• Oversee creative briefs and content review with creators to insure products and technology are accurately represented

Trend Spotting

• Stay ahead of the curve by monitoring emerging social media trends. Work with brand and marketing teams to develop creative strategies to incorporate Panasonic consumer products into trending conversations, ensuring our brand remains relevant and impactful.

Affiliate Network Engagement

• Sign up creators and influencers for our affiliate network, enabling them to earn commissions on products sold through our D2C and TikTok shops. Help them thrive while driving sales for our brand.

Analytics and Reporting

• Produce monthly reports tracking overall effectiveness and efficiency of outreach activities by category.

What You'll Gain

• Hands-on experience in influencer marketing and related technology
• Insight into social media trends and strategic marketing tactics
• Key exposure and presentation opportunities with executive team

Qualifications

What You'll Bring:

• Passionate about social media - has a strong interest in current trends and a deep understanding of current and upcoming social media platforms
• Loves to build relationships - has excellent communication skills
• Proactive - you'll take charge in this role and be proactive in sharing updates and results with management, making suggestions for improvements
• Savvy - never-give-up attitude, able to negotiate well and create opportunities where others would struggle
• Team Player - has a collaborative spirit and can work effectively within a team, while also managing individual responsibilities

WHO WE ARE:

! At Panasonic, we are pioneering technologies that not only move us forward but also make a positive impact.

Your work here goes beyond conventional boundaries, aligning with our commitment to doing work that matters. Whether it's in the realm of sustainable energy solutions or cutting-edge automotive technology, we provide an environment where innovative thinkers can soar.

Our dedication to addressing climate impact is ingrained in our approach, ensuring that we create technologies while actively working to reduce our environmental footprint. Joining us means experiencing career growth in more ways than one, with opportunities for professional development and advancement.

At Panasonic, we care about what you care about, fostering a culture where your expertise contributes to the creation of technologies that but also drive positive change for the planet.

Be part of a team that values your contributions, encourages innovation, and actively contributes to shaping a more sustainable and technologically advanced future.

WE TAKE OPPORTUNITY SERIOUSLY:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!

Panasonic is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability status, protected veteran status, or any other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic.

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