Marketing Manager

Marketing Manager

Company Name: RealClean Franchising (National Headquarters)

Are you a strategic thinker and proactive marketer who thrives in a dynamic environment? We are seeking an innovative Brand Marketing Manager to drive the growth of our fast-emerging franchise brand. In this role, you’ll play a pivotal part in building our brand’s impact with a strategy that incorporates both traditional and digital marketing efforts, all with a heavy focus on data-driven results. If you’re passionate about using analytics to fuel marketing strategies, creating fresh and engaging brand campaigns, and driving measurable growth, we want to hear from you. Join us and be instrumental in scaling a brand that’s ready to break new ground.

Location:

Sugar Grove, IL (Aurora Municipal Airport) Employment Type: Full-time, Hybrid (with flexibility) Industry: Aviation Services (Franchise System)

About RealClean Aircraft Detailing:

RealClean, headquartered in Sugar Grove, IL, is a 20 year established brand and now an Aircraft Detailing franchise, revolutionizing the Aviation industry with innovative solutions and unparalleled service. We are focused on providing our franchise system the skills and expertise with years of proven success, proprietary systems and an Aviation Cleaning products line. As we rapidly grow our geographic footprint we will provide the skills and support to ensure the success of our franchisees. We are looking for a talented, entrepreneurial minded Marketing Manager to join our team and help RealClean grow to new heights. Join the first Franchise dedicated solely to the Aviation Industry.

Job Summary:

As the Marketing Manager, you will be tasked with developing, implementing, and executing strategic marketing plans for the entire RealClean organization to attract potential customers and retain existing ones. Your entrepreneurial spirit and vision in directing our marketing efforts will assist our company in reaching its growth goals, branding, and financial objectives.

Key Responsibilities:

· Strategic Leadership: Develop and implement a cohesive marketing plan to increase brand awareness and market share. Stand up the marketing department from the ground up, establishing processes, metrics, and goals.

· Market Research: Conduct research to identify market trends, customer needs, and the competitive landscape.

· Campaign Management: Plan and oversee the execution of all marketing campaigns utilizing our vendor partners, including digital, print, social media, and direct marketing.

· Analytics: Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

· Content Creation: Collaborate with the design and content team to generate digital and print advertising material.

· Team Development: Recruit, train, and mentor marketing team members.

· Budget Management: Allocate and manage the marketing budget efficiently.

· Stakeholder Engagement: Work closely with our Franchisees and other departments to ensure the marketing strategy is aligned with the company’s goals and objectives.

Qualifications:

· Bachelor's degree in marketing, business, or related field.

· At least 5 years of proven marketing experience, preferably within the Franchising industry. Aviation experience is a plus.

· Strong understanding of current marketing tools and strategies and the ability to lead integrated marketing campaigns from concept to execution.

· Exceptional communication and presentation skills.

· Strong analytical skills to forecast and identify trends and challenges.

· Familiarity with CRM tools, digital marketing platforms, and analytics.

· Ability to manage and direct a marketing team.

Why Join RealClean Franchising?

· Competitive Salary: We offer a competitive salary that reflects your experience and expertise.

· Benefits: Comprehensive benefits package including 401K with match, health, dental, and vision insurance.

· Flexibility: Enjoy the flexibility of a hybrid work style, allowing for a balance between in-office collaboration and remote work.

· Entrepreneurial Culture: Thrive in an entrepreneurial environment where innovation and ideas are valued.

· Career Growth: This is an incredible opportunity to develop a department and make a significant impact on the company's future.