Copywriter
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Job Description
Summary
Holderness & Bourne is a fast-growing men s golf apparel brand based in Armonk, New York with a company culture that emphasizes excellence, collaboration and a friendly work environment.
We are seeking a full-time Copywriter to create content for our Marketing, eCommerce, Product and Wholesale teams. The ideal candidate will have a demonstrated passion for golf and apparel, a deep understanding of golf as a sport and lifestyle, and prior experience as a copywriter. This role will be instrumental in ensuring that our brand communication and messaging is cohesive and resonates with customers and industry professionals alike.
The Copywriter will be responsible for creating a wide range of written content including product descriptions, website copy, blog articles, marketing emails and ad copy. The ability to craft clear and compelling verbiage that educates our audience about product features and benefits is essential.
Duties & Responsibilities
Manage all copy creation, review and approval for digital, marketing and product communication
Work closely with the product team to understand the product and develop the product story
Develop copy and training materials for product launches in conjunction with the product team
Actively participate in marketing campaign concepting, brainstorming and creation
Make recommendations regarding how best to effectively communicate product benefits throughout the customer journey
Work with the eCommerce team to develop product, campaign, collateral and other web copy
Create persuasive copy for the website and other interactive media in a timely fashion
Partner with the eCommerce team and external agency to maximize SEO value of web and advertising copy
Work with PR partners to write, review and revise press materials as needed
Work closely with management to develop internal and external messaging when needed
Perform other responsibilities as required
Assist with other marketing and eCommerce projects as needed
Required Skills & Experience
Bachelor s degree in Communications, Marketing or related field is required
Minimum 3 years of copywriting experience is required
Experience writing for interactive media and brand content
Excellent written and verbal communication skills, with high level of professionalism
Strong copywriting and grammatical skills
Excellent organizational skills and strong attention to detail
Ability to change priorities quickly and manage multiple projects simultaneously
Ability to learn quickly and effectively translate the brand voice for others
Expertise with Microsoft Office (i.e. Word, Excel, PowerPoint, etc.) and Google Workspace
Knowledge of Adobe Creative Suite (i.e. Illustrator, Photoshop, etc.) is a plus
Experience with web content management systems preferred
Confident and willing to offer new ideas and perspectives in team meetings
Collaborate effectively and work closely with multiple teams while maintaining strong relationships with partners across the Company
Self-directed
Experience in apparel and in-depth knowledge of golf are essential
Salaries & Benefits
The successful candidate will enjoy a compelling overall compensation package including base salary ranging from $70k - $90k based on experience, additional performance-based compensation, full health insurance coverage, 401(k) with employer match, product discounts, and other benefits.
Location / Travel Requirements
This position will be based at our headquarters at 12 Labriola Court, in Armonk, New York. Flexibility to work from home as needed on occasion.
Interested candidates can apply by sending a resume and cover letter to [email protected].
To us, it doesn't get much better than a day out on the links with friends. We founded the company based on that shared passion, having grown up around the game in North Carolina and on Long Island. Along with a reverence for the works of Donald Ross and C.B. Macdonald, we also came to appreciate the understated style of golf's finest venues and historical figures.
We never cared much for the exhaustive branding and hyper-athletic looks associated with most modern golf apparel. We firmly believe that quality speaks for itself, and that branding should be subtle.
In the course of building a wardrobe of fewer, better things over the years, we also became frustrated by the choice between classic style and tailored fit when it came to golf apparel. Why not offer both?
With these improvements and a commitment to responsible manufacturing in mind, we launched Holderness & Bourne. Today, we are proud to offer a growing collection of great products.
See you on the links,
Alex Holderness & John Bourne
