Director of Marketing

Company Description

Applied Automation Technologies (AAT3D) is a dynamic and innovative company specializing in metrology software, dedicated to providing top-tier measurement solutions across various industries.

Based in Rochester Hills, MI, AAT3D is a leading provider of CAD-based metrology software packages. Our advanced software suite includes CappsDMIS, CappsNC and DV&F factory wide metrology networking solutions, designed for online CMM operation, offline programming, and on-machine tool metrology in smart machining tools. These solutions feature 3D graphics, CAD interfaces, optimal path generation, contact and non-contact measurements and multi-axis machine tool programming, making them indispensable for automated manufacturing environments

Role Description

AAT3D seeking an experienced Marketing Manager to join our team and drive business growth through effective marketing strategies. We re looking for a highly motivated and creative individual to develop and execute marketing campaigns that showcase our expertise in precision measurement. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and the ability to work collaboratively with our sales, product, and customer support teams.

This is a full-time hybrid role for a Director of Sales Marketing at AAT. The role involves overseeing sales operations, customer service, team management, and business development activities. While based in Rochester Hills, MI, the role offers flexibility for some remote work.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness, generate leads, and drive sales
• Manage and execute multi-channel campaigns (email, social media, content marketing, events, and advertising).
• Create engaging content (blog posts, case studies, whitepapers, and product descriptions).
• Collaborate with sales teams to understand customer needs and develop targeted marketing materials.
• Analyze campaign performance using metrics and data, making data-driven decisions.
• Manage marketing budget and vendor relationships.
• Stay up-to-date with industry trends and competitor activity.

Qualifications:

• Proven skills in sales and business development
• Experience in sales operations and customer service
• Strong team management capabilities
• Exceptional leadership and strategic planning abilities
• Excellent communication and interpersonal skills
• Background in the technology or manufacturing sector
• Bachelor s degree in Business Administration or a related field

Additional Qualifications:

• Proficiency with CRM software (e.g., Salesforce)
• Experience in machining, manufacturing, or metrology
• Understanding of SEO principles
• Familiarity with graphic design and Adobe Creative Suite
• Marketing certification (e.g., HubSpot Inbound Marketing)

What we offer

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technology
• 35+ years old global technology company that still works like an innovative startup
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.

Applied Automation Technologies, Inc is a leading software company specializing in metrology-based quality control and manufacturing software solutions. Our innovative software tools empower organizations in the manufacturing sector to optimize their operations, improve product quality, and drive efficiency. With a global presence, our solutions are utilized by companies worldwide, helping them achieve excellence in quality control and manufacturing processes. With our innovative small team, still work like a creative startup team desired to make an impact on the future of manufacturing and keeping USA in the leading edge of Factory AI.