Media & Influencer Relations Strategist - Remote

Please apply online using a laptop or desktop computer.

Position Summary

Leads the creation and implementation of integrated Public Relations plans, projects and campaigns for NMDP recruitment, member and donor audiences. Crafts strategies for and manages projects from ideation through development and implementation of projects and provides reporting at the campaign conclusion. Collaborates with cross-functional teams to ensure projects meet defined objectives, are delivered on time and yield effective results. Develops relationships with influencers and key media contacts. This is a remote position (US).

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Accountabilities

Develops Communications and Resources:

• Develops strategies for and implements public relations activations to support regional and national recruitment initiatives and goals, drive member brand affinity and support efforts to increase donor availability. Communicates proactively by providing recommendations, plans, project status, issues, barriers and solutions. Develops an editorial calendar across integrated earned media tactics for recruitment, member and donor initiatives.
• Directs PR agency to create strategies and define project approaches for earned media tactics, including trends, content development, media pitching and other tactics. Based on strategy and campaign plans, develops resources or executes communications
• Develops strategies, plans and initiatives around influencer opportunities as well as media outlets to drive awareness, brand affinity and registry recruitment.
• Leverages Meltwater to track and tag coverage for patient, donor and campaign media results. Leverage Klear to build influencer campaigns, engage influencers, capture KPIs and deliver timely reporting.
• Creates and manages project timelines through Asana, including tracking individual tasks as part of larger campaigns, and budget tracking, ensuring on-time, on-budget completion of projects—from concept through implementation and measurement. Collaborates with supervisor to manage project budget allocation from multiple funding sources
• Develops and maintains effective working relationships with stakeholders throughout the organization, meeting regularly to align on business unit goals and effectively develop and implement projects.
  
  
  

Manages Internal And External Resources

• Develops marketing briefs and work orders via Asana to engage brand and creative team members to support execution of communications involving multiple business units, video creative, web or digital marketing and more.
• Tracks tasks and projects using Asana to create visibility and prioritize deliverables and timelines to deliver projects on time.
• Provides direction to internal and external SME’s on content development and visual design development. Ensures writing and creative meet project objectives and are delivered on time. Provides timely and meaningful feedback to writers and graphic designers. Facilitates brand review for projects leveraging external writers or designers
• Provides direction to other project team members and/or external vendors, including production, mailing, web, e-communications and others to implement tactics in a timely and effective manner
• Partners with regional and national recruitment marketers and member marketers to amplify campaigns when public relations support or tactics are requested. Provides oversight on recruitment influencer plans and outreach to ensure alignment with national goals, messaging and best practices.
• Oversees reviews from initiation through final approval, ensuring thorough and timely reviews. Ensures reviewer’s feedback is appropriately incorporated and communicates reasoning and alternatives for feedback that is not incorporated
• Provides timely and effective project management and team communication from concept through implementation and tracking.
  
  
  

Develops & Communicates Content

• Develops engaging content for earned efforts that drive brand awareness and affinity, registry sign ups and donor availability and meets defined project objectives and key messages and adheres to new brand standards
• Listens and understands feedback from reviewers and incorporates edits, while maintaining the intent and objectives.
• Serves as a SME for media, develops talk points and conducts informational and on-air interviews as necessary.
  
  
  

Measures Effectiveness Of Efforts

• Collaborates with supervisor to establish clear project goals, and then works to achieve those goals in collaboration with project team. Requests metrics from Analytics team as needed. Tracks and analyzes project metrics and progress to goal.
• Regularly reports project results to supervisor and provides coverage summaries to Story Marketing using Meltwater. Provides meaningful updates to broader project team and department. Provides recommendations for continuous improvement and optimization.
• Develops project summaries including KPIs and assesses campaign successes versus opportunities. Helps team to objectively evaluate success of efforts.
  
  
  

Other Accountabilities

• Participates in planning and budgeting process for marketing and communication programs and resources in the yearly planning process
• Supports other department and company initiatives involving marketing and communications. Includes participation in new branding efforts and internal process improvements
• Understands and interprets company and audience branding standards (graphic, language, etc.) to reinforce consistency and credibility of brand across multiple audiences
• Other duties as assigned.
  
  
  

Required Qualifications

Knowledge of:

• Influencer campaigns
• Media and/or newsroom operations and news story cycles
• Non-profit and health industries
  
  
  

Ability To

• Independently manage multiple projects from ideation to completion
• Demonstrate strong relationship-management skills
• Demonstrate advanced written and oral communications, including writing and editing experience
• Inspire action in media as well as audience
• Implement effective communication projects to engage and motivate audiences across multiple mediums and functions
• Deliver urgent high-profile tasks with limited supervision while meeting brand standards and media deadlines
• Must exemplify NMDP Standards
  
  
  

Education And/or Experience

• Bachelor’s degree in Public Relations, Marketing, Mass Communications or related field.
• 6+ years of progressive experience in Public relations
  
  
  

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Familiarity with Meltwater or Muckrack for reporting
• Experience using Asana for project management
  
  
  

Dei Commitment

As part of our values, we are committed to supporting diversity, equity, and inclusion at NMDP. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

Benefits

NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information

Additional Information

• Number of Openings: 1
• Pay Basis: Yearly
• Schedule: Full-time
• Driver Policy: No
• Job Family: Marketing
• Career Category: Established Leader / Established Professional
• Career Level: 7