Credit Valley Golf & Country Club - Director of Golf
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Position Summary
The Director of Golf reports directly to the Chief Operating Officer and is part of the Senior Leadership Team. The person in this position will oversee all aspects of golf operations, including instruction, pro shop management, and member relations. This role requires a strong focus on enhancing the overall membership experience while driving the golf department's success. The Director of Golf is responsible for developing and executing a retail marketing plan to boost pro-shop revenue and member satisfaction. This includes identifying and recommending amenities to enhance member retention. A key performance indicator will be the management of the retail operation's profitability while simultaneously growing the golf business through increased usage, tournaments, and exceptional member engagement.
KEY COMPETENCIES
To be successful in this role, the Director of Golf will need to demonstrate the following competencies. These same areas will be a focus for your performance evaluation, ensuring clear expectations and ongoing support.
Leadership: Strong leadership skills to motivate and inspire staff and players to achieve their best. Create a positive and inclusive environment, delegate tasks effectively, and lead by example through professionalism and a strong work ethic.
Interpersonal Leadership: Building strong relationships with members, staff, and board/committee members. Demonstrating empathy, active listening, and effective communication skills to foster collaboration and address concerns.
Golf Operations & Member Experience: Understanding golf course maintenance principles and working collaboratively with the Golf Course Superintendent to ensure course playability and aesthetics. Maintain practice facilities and identify any maintenance concerns promptly. Enforce golf course regulations and Rules of Golf. Includes a proactive approach to identifying and mitigating risks to member and employee safety. Comfortable challenging the norms and identifying opportunities to improve the member experience.
Business Management: An understanding of basic business principles and applies them to the golf operation. This involves setting and managing budgets, monitoring labor, controlling inventory, analyzing sales data, and developing strategies to balance the importance of revenue growth with member experience.
Professional Development: Continuously improve their own skills and coaching techniques. Stay up to date on industry trends, technologies, and best practices, actively seeking opportunities to learn through workshops, conferences, and certifications. They may also share knowledge through mentorship or coaching colleagues.
Innovation and Technology: Being aware of current industry trends, best practices, and competitive landscape. Embracing new technologies that enhance the golfer's experience. This includes launch monitors, swing analysis tools, course management systems, and online platforms.
Key Responsibilities
Leadership and Team Building
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The Director of Golf reports directly to the Chief Operating Officer and is part of the Senior Leadership Team. The person in this position will oversee all aspects of golf operations, including instruction, pro shop management, and member relations. This role requires a strong focus on enhancing the overall membership experience while driving the golf department's success. The Director of Golf is responsible for developing and executing a retail marketing plan to boost pro-shop revenue and member satisfaction. This includes identifying and recommending amenities to enhance member retention. A key performance indicator will be the management of the retail operation's profitability while simultaneously growing the golf business through increased usage, tournaments, and exceptional member engagement.
KEY COMPETENCIES
To be successful in this role, the Director of Golf will need to demonstrate the following competencies. These same areas will be a focus for your performance evaluation, ensuring clear expectations and ongoing support.
Leadership: Strong leadership skills to motivate and inspire staff and players to achieve their best. Create a positive and inclusive environment, delegate tasks effectively, and lead by example through professionalism and a strong work ethic.
Interpersonal Leadership: Building strong relationships with members, staff, and board/committee members. Demonstrating empathy, active listening, and effective communication skills to foster collaboration and address concerns.
Golf Operations & Member Experience: Understanding golf course maintenance principles and working collaboratively with the Golf Course Superintendent to ensure course playability and aesthetics. Maintain practice facilities and identify any maintenance concerns promptly. Enforce golf course regulations and Rules of Golf. Includes a proactive approach to identifying and mitigating risks to member and employee safety. Comfortable challenging the norms and identifying opportunities to improve the member experience.
Business Management: An understanding of basic business principles and applies them to the golf operation. This involves setting and managing budgets, monitoring labor, controlling inventory, analyzing sales data, and developing strategies to balance the importance of revenue growth with member experience.
Professional Development: Continuously improve their own skills and coaching techniques. Stay up to date on industry trends, technologies, and best practices, actively seeking opportunities to learn through workshops, conferences, and certifications. They may also share knowledge through mentorship or coaching colleagues.
Innovation and Technology: Being aware of current industry trends, best practices, and competitive landscape. Embracing new technologies that enhance the golfer's experience. This includes launch monitors, swing analysis tools, course management systems, and online platforms.
Key Responsibilities
Leadership and Team Building
- Build and lead a high-performing golf team, fostering a culture of excellence and teamwork
- Develop and implement staff training programs to enhance skills and knowledge
- Create a positive and inclusive work environment that promotes employee engagement and satisfaction
- Engage with the Golf Committee to coordinate events while ensuring adherence to Credit Valley’s policies and procedures.
- Prioritize member satisfaction by delivering exceptional service and creating memorable experiences
- Develop and implement programs and events to enhance member engagement and retention
- Foster strong relationships with members, understanding their needs and preferences
- Manage the pro-shop operations, including merchandise selection, inventory control, and staff development
- Develop and implement marketing strategies to increase pro-shop sales and revenue
- Ensure the pro shop provides exceptional customer service and meets the needs of members
- Oversee daily golf operations, including tee time management, course setup, and pace of play
- Collaborate with the Golf Course Superintendent on course maintenance, playability, and the golf calendar
- Enforce golf course rules and etiquette to ensure a positive playing environment for all members
- Manage golf cart fleet, rental equipment, and range facilities
- Develop and implement comprehensive golf instruction programs for members of all skill levels
- Recruit and manage a team of qualified golf professionals to deliver high-quality instruction
- Create a vibrant junior golf program to foster the next generation of golfers
- Develop and manage the golf department budget, including revenue and expense forecasting
- Analyze financial performance and implement strategies to improve profitability
- Explore new revenue streams and opportunities to increase golf department revenue
- Communicate effectively with members, staff, and external stakeholders
- Utilize technology and social media to promote the golf course and club amenities
- Collaborate with club management to implement and maintain security protocols
- Ensure a safe and secure environment for members, staff, and guests.
- Class A member of the PGA of Canada
- Director of Golf/Head Professional, or comparable experience
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