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Digital Marketing Analyst

Salary undisclosed

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Job Description

Job Description

We are seeking a Digital Marketing Analyst to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.

Responsibilities:

  • Develop and implement social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok)
  • Create engaging online content (posts, stories, reels) that aligns with our brand voice
  • Monitor social media trends and audience engagement
  • Analyze social media metrics and provide regular performance reports
  • Collaborate with other teams to ensure consistent messaging
  • Respond to customer inquiries and comments on social platforms
  • Design and distribute physical marketing materials (flyers, brochures, posters)
  • Coordinate and attend local events for brand promotion
  • Local travel within Houston for events and marketing activities may be required.
  • In-office meetings
  • Conduct market research to determine potential of products and services

Qualifications:

  • Previous experience in market research or other related fields
  • Familiarity with quantitative and qualitative data collection
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills
  • Ability to work well in teams
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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