Category Development Manager
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Reporting to the Director of Category, you will build consumer and customer-focused strategies, tactics, and category grounded solutions. You will conduct high-quality analysis and combine multiple data sources to produce insights.
All the responsibilities we'll trust you with:
CATEGORY DEVELOPMENT
Cultivate business relationships with external retailer contacts that establish us as the indispensable partner for all category management needs. Build comprehensive knowledge of the products, attributes, strategies, and trends in the marketplace for your assigned categories online and offline. Oversee development of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation. Use data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, and placement). Work with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis Guide execution of our Category Management resources to provide solutions to establish strategic plans for assigned Customer Teams and Red Bull Regions. Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities. Facilitate the customer business planning process by integrating with strategic goals. Turn insights into actions by analyzing Category plans and identifying opportunities for us and our retailers to take advantage of. Present Red Bull’s Category credentials to important Retailers.
CATEGORY MANAGEMENT
Develop an unassailable level of Energy Category and broader beverage insights. Provide leading edge Category Management solutions, using and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to produce the information for Category reviews. Deliver regular Category reviews, plans and strategies with Retailer partners. Provide insights of sales, pricing, opportunity gaps for incremental volume. Manage Planogram creation and store level round table process for Retailers that are the best for the Category.
ANALYSIS
Deliver analysis on new item introductions and performance analysis. Provide new product/package mix analysis. Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness. Develop regular internal and Retailer specific scorecards and trackers. Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders. Keep up to date with developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities.
Your areas of knowledge and expertise that matter most for this role:
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.
(Benefits listed may vary depending on the nature of your employment and work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
All the responsibilities we'll trust you with:
CATEGORY DEVELOPMENT
Cultivate business relationships with external retailer contacts that establish us as the indispensable partner for all category management needs. Build comprehensive knowledge of the products, attributes, strategies, and trends in the marketplace for your assigned categories online and offline. Oversee development of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation. Use data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, and placement). Work with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis Guide execution of our Category Management resources to provide solutions to establish strategic plans for assigned Customer Teams and Red Bull Regions. Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities. Facilitate the customer business planning process by integrating with strategic goals. Turn insights into actions by analyzing Category plans and identifying opportunities for us and our retailers to take advantage of. Present Red Bull’s Category credentials to important Retailers.
CATEGORY MANAGEMENT
Develop an unassailable level of Energy Category and broader beverage insights. Provide leading edge Category Management solutions, using and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to produce the information for Category reviews. Deliver regular Category reviews, plans and strategies with Retailer partners. Provide insights of sales, pricing, opportunity gaps for incremental volume. Manage Planogram creation and store level round table process for Retailers that are the best for the Category.
ANALYSIS
Deliver analysis on new item introductions and performance analysis. Provide new product/package mix analysis. Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness. Develop regular internal and Retailer specific scorecards and trackers. Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders. Keep up to date with developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities.
Your areas of knowledge and expertise that matter most for this role:
- 3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights.
- Experience understanding, using, and employing syndicated data, customer card/POS data, and panel data to guide internal and external wins through sales and share growth (experience with data sources such as Nielsen, IRI, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC)
- Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx)
- Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or related field preferred or equivalent experience in lieu of degree
- Must be fluent in English, additional languages an advantage
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.
(Benefits listed may vary depending on the nature of your employment and work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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