Beauty Tech. Startup Growth Manager - Marketing & Business Development

Beauty Tech. Startup Growth Manager Marketing & Business Development will be a key member of Laduora s executive team, responsible for developing and executing comprehensive marketing and business growth strategies.

Startup Mindset: A passion for working in a fast-paced startup environment, with the ability to adapt, iterate, and innovate.

This role will focus on expanding Laduora s presence in the beauty and wellness industry through innovative marketing campaigns, strategic partnerships, and business development initiatives.

The ideal candidate will have a proven track record in leading marketing teams, driving revenue growth, and fostering long-term partnerships.

Responsibilities:

Marketing Strategy & Execution:

• Revise brand guide; align on goals, metrics and create tracking dashboards.
• Optimize Paid Socials for higher conversion and AOV's
• Target lower CAC
• Develop and implement a comprehensive marketing strategy across all channels (digital, social media, email, and influencer marketing) to drive brand awareness, customer engagement, and revenue growth.
• Oversee the creation of compelling campaigns and content that aligns with Laduora s brand positioning and resonates with target audiences.
• Lead product marketing efforts for new product launches, including go-to-market strategies, positioning, and messaging.
• Drive data-driven decisions by setting KPIs and analyzing campaign performance to optimize marketing efforts and return on investment (ROI).

Business Development:

• Identify and pursue new business opportunities, including strategic partnerships, collaborations, and distribution channels to expand Laduora s market reach.
• Cultivate relationships with key industry stakeholders, retailers, and distributors to grow Laduora s sales channels both domestically and internationally.
• Develop business models and strategies for entry into new markets and regions.
• Negotiate and manage contracts with partners, ensuring mutual benefits and long-term growth.

Team Leadership & Collaboration:

• Lead infuencers, providing strategic direction and fostering a high-performance culture.
• Work closely with sales, product, and customer success teams to ensure alignment on goals, strategies, and execution.
• Establish collaborative working relationships with external agencies, vendors, and partners to enhance marketing efforts and drive business growth.

Brand & Market Growth:

• Position Laduora as a leader in the beauty and wellness market by maintaining and enhancing brand reputation through PR and media outreach efforts.
• Own the growth of key metrics, including customer acquisition, retention, lifetime value (LTV), and return on marketing investment (ROMI).

Qualifications:

• Startup Mindset: A passion for working in a fast-paced startup environment, with the ability to adapt, iterate, and innovate.
• CX softwares, Shopify, Klaviyo and such online platforms and tools for daily operations.
• Bachelor s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing and business development, MUST in the BEAUTY OR BEAUTY TECH industry.
• Proven track record of leading successful marketing campaigns and business development initiatives that drove revenue growth.
• Strong leadership and team management skills with a focus on collaboration and mentorship.
• Deep knowledge of digital marketing, e-commerce, and brand-building strategies.
• Experience in strategic partnerships, negotiations, and market expansion.
• Exceptional communication and negotiation skills, with the ability to build strong relationships with internal and external stakeholders.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• A dynamic and collaborative work environment.
• The chance to be part of an innovative brand shaping the future of beauty and wellness.

Why Join Us:

• Startup Soul & Growth Opportunity: Laduora is a thriving startup, offering the unique opportunity to shape the brand s future and grow alongside it. This role allows you to make a significant impact while being part of a passionate, close-knit team.
• Ethical Leadership: Our company is built on integrity and transparency. We strive to foster an ethical and inclusive work culture where ideas are valued, and everyone contributes to our shared success.

This role is crucial in positioning Laduora as a leading brand in the beauty tech industry, driving both marketing innovation and business expansion.