Manager, Strategy
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EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary & Impact
As a Manager of Strategy, you will assist in successfully "selling-in" communications strategies to clients. You will help our clients make better strategic media and communications choices that are rooted in data and insights.
Key Responsibilities
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM please send an e-mail to [email protected] or call ([redacted] and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit people/wellbeing/benefits-at-wpp-in-the-us for more details.
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary & Impact
As a Manager of Strategy, you will assist in successfully "selling-in" communications strategies to clients. You will help our clients make better strategic media and communications choices that are rooted in data and insights.
Key Responsibilities
- Contribute significantly to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities.
- Exhibit understanding and actively contribute strategic input/product into the total channel planning process.
- Distill client briefs and translate them into an insights-led media strategy and communication brief with clear media objectives.
- Work collaboratively with the Insights team to analyze client business situations and identify key objectives for communications.
- Support the development of and identify key roles for media; help define how media should complement and connect with other marketing activities.
- Identify areas for continuous innovation of the agency's product ensuring the use of strategy and insights in a coordinated manner working towards the same goals.
- Partner with the Ideas and Planning team throughout the plan build, ensuring that the strategy is inspiring and actionable.
- Partner with the Accountability and Performance group to ensure appropriate measurement plans are in place and executed flawlessly.
- Collaborate with partner agencies to integrate messaging and creative campaigns into overall media/communications plans.
- Develop strategic intelligence by keeping abreast of industry developments, macro, and consumer trends, technology (tablet, other tech devices), etc.
- Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- At least 3 years of experience working in a Strategy/Comms capacity at a creative/media agency or relevant organization.
- A strong media foundation with deep knowledge of paid, owned, and earned channels and how they can work together to deliver a holistic strategy/framework.
- Ability to multi-task, prioritize projects and work under pressure.
- Strong collaboration skills and ability to work successfully with other disciplines.
- Experience using quantitative/qualitative research data sources and a strong understanding of different research methodologies.
- Strong detail-oriented and analytical skills.
- Excellent verbal and written communication skills.
- A genuine passion to be curious, learn, and evolve.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM please send an e-mail to [email protected] or call ([redacted] and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit people/wellbeing/benefits-at-wpp-in-the-us for more details.
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